Strategize Your Business Online with Dee Boswell-Buck Dee Boswell-Buck

“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.”- Dee Boswell-BuckAs a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media str...

“A blank content calendar inspires panic!”- Dee Boswell-BuckYou don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.We call this a social media drought… and no one can avoid it forever. So, how do you...

“Your business needs to be on social media.”- Dee Boswell-BuckWhat type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relev...

“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.”- Dee Boswell-BuckIf you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.Digital marketing professionals are experts when i...

“I like to think of LinkedIn as an online networking event.”- Dee Boswell-BuckIn a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.In fact, LinkedIn’s algori...

“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!”- Dee Boswell-BuckDid you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users,...