159 episódios

I created the Supersonic Marketing Podcast to interview the greatest people in hospitality and subject matter experts in Brand and Marketing. We share our insights and expertise for free to help businesses all around the world BOOM! You’re welcome.

Sponsored by Vita Mojo

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC Mark McCulloch

    • Negócios

I created the Supersonic Marketing Podcast to interview the greatest people in hospitality and subject matter experts in Brand and Marketing. We share our insights and expertise for free to help businesses all around the world BOOM! You’re welcome.

Sponsored by Vita Mojo

    S8 Ep. 142 PINTS, PUB CULTURE, AND PERFECTION: A CONVERSATION WITH OISIN ROGERS, CO-FOUNDER OF THE DEVONSHIRE PUB

    S8 Ep. 142 PINTS, PUB CULTURE, AND PERFECTION: A CONVERSATION WITH OISIN ROGERS, CO-FOUNDER OF THE DEVONSHIRE PUB

    What makes a pub stand out from the rest and what is the secret behind a good pint of Guinness? Devonshire co-founder and Guinness aficionado Oisín Rogers answers these questions and more in this week’s episode.

    • 41 min
    S8 Ep. 141 TECH-DRIVEN CUSTOMER EXPERIENCE AND THE HUMAN TOUCH WITH LIAM O’KEEFE, BRAND DIRECTOR AT BLEECKER

    S8 Ep. 141 TECH-DRIVEN CUSTOMER EXPERIENCE AND THE HUMAN TOUCH WITH LIAM O’KEEFE, BRAND DIRECTOR AT BLEECKER

    In this episode, Mark McC delves into a candid conversation with Liam O'Keefe, brand director at Bleecker Burger, offering an in-depth exploration of their shared experiences in the realm of branding and hospitality. They discuss the landmark achievements of Bleecker Burger, emphasising the significance of becoming a London Living Wage company and obtaining the Best Companies one-star award. They highlight the importance of customer experience, operational challenges, and the delicate balance of incorporating technology without losing the human touch, and the unwavering commitment to delivering top-notch burgers. Furthermore, they contemplate hospitality's evolving landscape, shedding light on the trajectory of Bleecker Burger's growth and the intrinsic value of consistent quality over fleeting trends.

    • 1h 27 min
    S8 Ep. 140 UNVEILING THE SECRETS OF SUCCESS IN THE HOTEL INDUSTRY WITH CHRIS WAYNE-WILLS, CEO OF CRERAR HOTELS

    S8 Ep. 140 UNVEILING THE SECRETS OF SUCCESS IN THE HOTEL INDUSTRY WITH CHRIS WAYNE-WILLS, CEO OF CRERAR HOTELS

    CEO of Crerar Hotels, the AA Small Hotel Group of the Year 2023/24, Chris Wayne-Wills joins Mark McC on this week’s episode to discuss his career, his experience in the hospitality industry and the unique culture and approach of Crerar Hotels.

    • 1h 18 min
    S8 Ep. 139 HOW TO USE OMNI-CHANNEL CAMPAIGNS AND HOSPITALITY TECH IN YOUR HOSPITALITY DIGITAL MARKETING STRATEGY WITH GEMMA BARTER, DIGITAL MARKETING MANAGER AT HONEST BURGER

    S8 Ep. 139 HOW TO USE OMNI-CHANNEL CAMPAIGNS AND HOSPITALITY TECH IN YOUR HOSPITALITY DIGITAL MARKETING STRATEGY WITH GEMMA BARTER, DIGITAL MARKETING MANAGER AT HONEST BURGER

    Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers discusses the importance of approaching digital marketing from a customer's perspective and emphasises the need for continuous learning and adaptation in the fast-paced digital landscape. She highlights the success of a campaign at Honest Burgers that focused on introducing a new menu item through an omni-channel approach, showcasing the power of cohesive marketing strategies.

    • 1h 2 min
    S8 Ep. 138 A BUBBLY CONVERSATION ABOUT BUBBLE TEA AND USING HOSPITALITY TECH TO ENHANCE THE CUSTOMER JOURNEY WITH PAUL CUPP, MD OF CUPP

    S8 Ep. 138 A BUBBLY CONVERSATION ABOUT BUBBLE TEA AND USING HOSPITALITY TECH TO ENHANCE THE CUSTOMER JOURNEY WITH PAUL CUPP, MD OF CUPP

    It’s bubble tea but for grown ups. In this episode, Mark McC has a chat with Paul Tanner, the Managing Director of CUPP, a bubble tea brand. Paul shares his journey from being a barista to becoming an MD. He discusses some learnings from his career, emphasising the importance of training and development for the team.

    • 1h 11 min
    S8 Ep. 137 FROM HOSPITALITY OPERATIONS TO MARKETING TO HOSPITALITY MARKETING CONSULTANCY: ALAN ARMSTRONG’S STORY, SPACEMAN MARKETING

    S8 Ep. 137 FROM HOSPITALITY OPERATIONS TO MARKETING TO HOSPITALITY MARKETING CONSULTANCY: ALAN ARMSTRONG’S STORY, SPACEMAN MARKETING

    From operation to marketing, employee to freelancer Alan Armstrong has a variety of experience in the hospitality sector, giving him a very holistic perspective on things. He discusses his experience working with celebrities and managing venues at a young age and what he learned from this experience. Alan talks about his freelance journey, offering advice on building a strong network and developing a diverse skill set to succeed in the marketing field. He also delves into the importance of customer experience, brand DNA, and future trends in hospitality marketing.

    • 1h 31 min

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