94 episódios
The C Word Podcast with Bec Hughes Bec Hughes
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- Negócios
Are you ready to introduce your creative side to you business side? This podcast is about the magic that happens when creative and business meet.
If you want to fulfil your potential in your creative business and craft a business that works for you, or you want to harness the power of amazing creativity to build a brand everyone else wishes they had, this podcast is for you.
Each week, your host Bec Hughes, brand consultant, designer and coach, will dive into topics to put more business in your creative and more creative in your business.
In solo episodes and inspo filled chats with my amazing guests, I’ll share tips, advice and inspiration on all things brand, design, creativity, business and blue-sky.
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94. Email Marketing 101 for Designers
Email marketing... are you doing a bit or none at all?
In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?
1. Do I really need to send regular emails, my business is about visuals not words?
2. What should I send, because who needs another newsletter?
3. How do I get people on my list?
Links & Resources You Might Love
Eps 59 - Lifting the Veil on the Perfect Lead Magnet
10 Lead Magnet Ideas for Graphic Designers
Download the Brand Designer to Strategist 90 Day Plan
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93. When Your Client Doesn't Value Brand Strategy
In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy.
You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:
• Your offer• Your message• Your content
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief -
92. Getting Your Design Work Signed Off First Time
Sometimes the design work just isn't right, but that's not always the case.
In this episode I share some of the other reasons clients don't sign off first time.
I also share 4 things you can do to work towards making sign-off first time the norm not the exception.
Bec x
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief
Episode 72 - How Many Design Concepts Should You Present -
91. My 3 Shittiest Client Experiences
This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes.
First, let's be real, having 100% 'dream clients' isn't realistic.
You won't always repel or be able to pick the pain in the ass clients straightaway.
In this episode you'll hear about:
~ My 3 shittiest client experiences
~ The learnings I took from it
~ Why 80:20 'shining star' vs 'shitty' clients is great, not a sign of failure
~ What you can do to give yourself the best chance of achieving and improving on that ratio
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief -
90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?
With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative.
It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand.
How can we use AI as the creative engine and simultaneously stand by that claim?
Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator?
In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers.
Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief -
89. The No1 Reason Your Content Isn't Connecting With Your Audience
Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you?
I think we'd all say the same thing... if our logical brain was answering.
But the emotional reality is quite different.
In this episode I discuss:
• The reason designers are falling into the trap of a specific type of content
• Why that content isn't working for you
• The 3 types of content that turn your ideal client off
• How you can flip that content to work harder for you
Brand Designers Resources You Might Love
Download the Brand Designer to Strategist 90 Day Plan
Subscribe to The Brand Brief