389 episódios
The Marketing Millennials Daniel Murray
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- Negócios
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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SPECIAL SERIES: How to Grow on LinkedIn | Bathroom Break #8
LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn…
That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing your content don’t necessarily apply to the platform.
If you haven’t figured out LinkedIn just yet or have been putting off testing it out— now’s the time. You don’t wanna miss these simple tricks!
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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Why Marketing Works: Buc-ee’s
Jerky. Beer. Barbeque. Bathrooms. Need we say more?
Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station.
How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”?
Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed to create the ultimate gas station destination.
Now if you don’t mind us, we have GOT to go grab those famous Beaver Nuggets and some brisket before they fly off the shelf. And the Buc-ee’s lawn chair, and the Buc-ee’s jerky, and the Buc-ee’s intertube, and the Buc-ee’s cheese dip, and the Buc-ee’s fudge, and the Buc-ee’s popcorn, and basically one of everything.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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How to Build Raving Fans For Your Brand, with Elfried Samba
I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.
In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.
Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.
Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success.
00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success
00:06:45 - The Role of Marketing in Content Creation
00:08:39 - The Power of Listening on Social Media
00:15:25 - Adapting to Changing Marketing Platforms
00:19:40 - How to Be a Content Expert
00:25:24 - The Power of Community Content
00:44:51 - Using Creative Constraints for Growth
Follow Elfried:
LinkedIn: https://www.linkedin.com/in/elfriedsamba/
Twitter: https://twitter.com/ElfriedSamba
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
5 Incredible Go-to-Market Tips (ft. Ari Murray)
The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips.
Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be.
Seriously— you can’t afford to miss these next-level tips.
Follow Ari:
LinkedIn: https://www.linkedin.com/in/arimurray/
Twitter: https://x.com/arihappywick
Newsletter: https://gotomillions.co/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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SPECIAL SERIES: Tips to Grow Your Email List Today | Bathroom Break #7
So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list?
Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure.
Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth
If you aren’t on TikTok Shop, literally, what are you doing?
Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.
Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.
Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!
Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects,
help sites stay optimized for long-term growth.
Less repetition, more growth. Visit https://www.wix.com/studio for more information.
00:00:02 - Gen Z and Millennials Collide in Marketing Podcast
00:00:45 - Gen Z vs. Millennial Marketing Debate
00:05:09 - Revolutionizing Commerce with TikTok Shop
00:15:40 - Trust Factor in Affiliate Marketing
00:23:49 - Leveraging Influencers for TikTok Success
00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop
00:34:03 - The Impact of Brand Guidelines
00:41:31 - LinkedIn and TikTok Strategy Guide
Follow Jake:
LinkedIn: https://www.linkedin.com/in/trndsttr/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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