Trusted Authority - The Podcast Petra Zink

You can be the best in your industry, but if nobody knows about it, it won’t get you far. This is where effective marketing comes in. Especially nowadays, with more choices and competition in the market, having a clearly articulated value proposition and valuable differentiator is key to standing out and not only staying in business but becoming a category or even market leader. However, marketing can also be confusing due to the constant changes happening all the time. I’m excited to be joined by this week's guest, . Andrea has been living and breathing marketing, especially digital marketing, before it became mainstream. Andrea Eisele is a holistic digital marketing and business growth strategist, founder & MD of a holistic digital agency and Google Partner, driven to lead better businesses to acquire more sales through marketing campaigns that resonate and result in tangible sales results. With nearly 20 years of experience across agency and client sides, Andrea has a proven track record of guiding businesses to success with effective marketing strategies. At LeadKing Digital, Andrea and her team focus on landing more leads and building businesses.eir influence; beyond their title.  Andrea is a university-educated digital marketing expert with experience at three of Australia's top media agencies. She's skilled in strategising, implementing, and measuring successful digital marketing campaigns across various industries. With a strong sales background, Andrea knows how to attract, engage, and retain customers in competitive markets. She's adept at working with CEOs, managing directors, general managers and marketing managers, providing tailored marketing solutions and ensuring ROI for online and offline advertising. Andrea specialises in SEO, Google Ads, and e-commerce marketing, making her your go-to digital teammate. Andrea is not only passionate about landing leads for your business, but she is also passionate about her family and friends, and about helping make the world a better place through empathy, kindness, and gratitude. Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen effectively. This is where many people struggle. Learning a new skill that significantly impacts and shapes their reputation is no small feat and comes with its own set of challenges and considerations. Nevertheless, outsourcing your personal brand activities can be an option, provided it's done correctly. In this week's episode, I'll share the do's and don'ts of working with your team or an external agency to build your brand, profile, and presence.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand. And this is where facts, data and numbers come in. It’s easy to say things don’t work or blame everyone and anyone for not getting the results you want but this is usually just emotions taking over. We need to focus on what doesn’t change and fluctuate and that is data. In this episode, we are talking to who is a fractional CFO and finance expert who’s left corporate to start her own business, supporting founders and business owners in their journey of growing with simple, yet effective systems. We talk about what it actually takes to grow and scale a business, the numbers we need to track that actually move the needle and how to turn revenue into personal wealth. Trust me when I say - Carla shares with us how to improve cash flow and the bottom line results. If you want to learn more about Carla hop over to:  ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at  

If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and frameworks that demonstrate the tangible value of investing in your personal brand.    In detail, we cover the following metrics:   🧮. Return on Personal Branding Investment (ROIPBI): This formula calculates the financial return generated by your personal branding efforts relative to the resources invested.   ROIPBI = (Revenue Generated from Personal Branding - Investment in Personal Branding) / Investment in Personal Branding   🧮. Personal Brand Value Proposition (PBVP): This formula measures the potential Brand Value by combining your expertise and unique selling proposition with market demand, aka: the potential of creating an economy of one by tapping into your unique expertise coupled with trends in the industry.   PBVP = (Expertise + Unique Selling Proposition) * Market Demand     🧮. P²C = This formula measures the potential profitability through building a portfolio career with multiple income streams based on your unique systemised and packaged IP into a Signature Framework/ Solutionlutions with various Monetization Strategies.   P²C = (Customised Expertise + Packaged Solutions) * Monetisation Strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at  

If there’s one skill leaders have to master in today’s and tomorrow’s landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforce, the diverse makeup of teams, including hybrid, AI, and onsite members, or the dynamic market landscape requiring swift pivoting in product, marketing, and positioning—leaders must learn how to thrive in this constantly changing world by adapting. Let’s not forget, leaders face immense pressure, often making decisions without all the answers and impacting beyond their roles.    It's a lot to consider, and since strong people leadership comes down to having strong self-awareness, it's essential for leaders to continually develop and refine their skills to effectively lead their teams through uncertainty and change.    Today, we have the pleasure of speaking with an expert in leadership development, someone who understands the intricacies of navigating change and leading with purpose in today's complex environment. With over two decades of experience as a leadership coach and consultant, Tony has helped numerous leaders enhance their leadership capabilities, navigate change, and achieve their goals. He is the founder and Chief Inspiration Officer of , and his insights into leadership and change management are invaluable. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at  

If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking comes in, which involves building connections with decision-makers, door-openers, and those who can make introductions, rather than just building a network of peers. In this episode, you will learn valuable insights and actionable strategies for strategically expanding your network and gaining visibility with key stakeholders. You will get inspiration from real world examples which include: Internal workshop organisation Whitepaper research + release Build your own network and event   Whether you're aiming for career advancement, business growth, or personal development, this episode will provide you with the tools and inspiration to elevate your networking game and achieve your goals.   __________________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at