Ep.03 TikTok Marketing The Life of a Social Media Manager

In this episode, we’ll have a deep dive into TikTok marketing, with Laura Savu, Global Community Manager at Tik Tok
Laura has been juggling marketing and social media since 2012. She’s worked for some big brands such as Coca-Cola or Phillip Morris but has also had the agency perspective while at MullenLowe. 
For the past year, she’s taken on the challenge of being a Global Community Manager at TikTok - the rising star among social media platforms.
Throughout it all, social media has been her first language, while strategy, planning, and influencer marketing made up her playground.
She’ll touch on future plans for the TikTok platform and they’re planning to make it a successful channel for brands, all based on the principle of native, natural content that is in line with the brand voice.

Find out:
How she started her careerFrom client service to creative to clientWorking in an agency vs. working on the client-sideWhat it means to be a Global Community Manager at TikTokPlans and strategies of growing TikTok marketsWhy are brands still rather reluctant to use TikTok?Who uses TikTok: brands and audiencesWhat TikTok has and other platforms don’tTikTok engagement and reachWhat brands should know before joining TikTokTikTok for business: Why create a business accountTips for starting TikTok marketing campaigns***************************************
Resources and Mentions:
Laura on social media
Facebook Instagram Twitter LinkedIn TikTokTikTok on social media
Facebook Instagram TwitterLinkedIn TikTokSocialinsider on social media
Instagram Facebook LinkedIn Twitter 

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