Keep What You Earn Shannon Weinstein
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- Business
Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
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The Art of the Upsell with Nikki Rausch
Today, Shannon and Nikki Rausch are diving deep into the art of upselling, a critical skill for entrepreneurs striving to elevate their businesses. In this episode, Nikki shares her expertise on how to effectively use price anchoring and top-down selling to make your offers irresistible to clients. From creating curiosity to transitioning existing clients into higher-tier services, Nikki offers actionable strategies and real-world examples to help you master the upsell. Whether you're struggling to convey your value or looking for ways to increase your lifetime customer value, this episode is packed with practical advice to ensure your business thrives.
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood
process of “selling”.
With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki
to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven, which you can find on your favorite podcast platform.
Facebook - https://www.facebook.com/yoursalesmaven/
Instagram - https://www.instagram.com/your_sales_maven/
Linkedin - https://www.linkedin.com/in/nicolerausch
Free E-book - https://yoursalesmaven.com/keep
What you'll hear in this episode:
04:01 Selling approach: start low or go high.
07:47 Buyers often choose the first convenient option.
10:12 Increase client lifetime value by creating curiosity.
14:45 Strategically revealing value to attract clients effectively.
18:52 Bundle of resources to start and clean up.
If you like this episode, check out:
How to Integrate Business Development Into Habits
Investing in Businesses - What You Need to Know
Blue Oceans are All Around Us
Want to learn more so you can earn more?
Transform your small business journey – download the Small Business $tarter Kit here.
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. -
Sales Conversations That Convert with Nikki Rausch
Today, Shannon and Nikki Rausch dive deep into the art of sales conversations that convert. In today's episode, Shannon and Nikki explore insightful strategies to make your sales process more efficient and client-friendly, emphasize the importance of not making assumptions about your customer's willingness to invest, and discuss the true value of authentic, genuine interactions in sales.
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood
process of “selling”.
With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki
to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven, which you can find on your favorite podcast platform.
Facebook - https://www.facebook.com/yoursalesmaven/
Instagram - https://www.instagram.com/your_sales_maven/
Linkedin - https://www.linkedin.com/in/nicolerausch
Free E-book - https://yoursalesmaven.com/keep
What you'll hear in this episode:
09:54 Social proof reduces risk and builds trust.
14:02 Maintain rapport by making constant positive deposits.
18:00 Establish powerful first impression and create curiosity.
20:16 Using cat calling energy to engage others.
24:14 Ask smart questions, then propose a solution.
27:14 Embrace taking money on sales calls confidently.
28:56 Politely suggesting commitment before asking for money.
32:04 Perception of price varies based on values.
If you like this episode, check out:
How to Integrate Business Development Into Habits
Investing in Businesses - What You Need to Know
Blue Oceans are All Around Us
Want to learn more so you can earn more?
CFO On Demand click here
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. -
This Could Be the Most Expensive Sales Mistake You Make
Today's conversation delves into a pivotal topic that many entrepreneurs face—misalignment between their sales offers and their target audience. I'll explore why your sales pipeline might be drying up, the consequences of offering high-ticket items to a mismatched audience, and the importance of ongoing market research. Plus, I'll share insights on how to align your products or services with your customers' needs, whether that means expanding your reach or adjusting your offerings. Tune in to discover how to bridge these gaps and enhance your sales strategy.
What you'll hear in this episode:
03:25 Align your offerings with your audience's desires.
If you like this episode, check out:
How to Integrate Business Development Into Habits
Investing in Businesses - What You Need to Know
Blue Oceans are All Around Us
Want to learn more so you can earn more?
CFO Power Session: https://www.keepwhatyouearn.com/power-sessions
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. -
A Shortcut to Business Travel Deductions
In today's episode, we'll dive into a topic that often complicates business finances—business travel deductions. Whether you're a solo entrepreneur or managing a team of traveling employees, keeping track of travel expenses can be daunting. But don't worry, I've got you covered. I'll be sharing a smart strategy using GSA per diem rates to simplify this process, ensuring you stay organized and compliant. Plus, I'll sprinkle in some practical tips to make your travel expense tracking hassle-free. Stay tuned for valuable insights that will make your next business trip smoother and more efficient.
What you'll hear in this episode:
03:23 Employees choose necessary incidentals, not transportation costs.
07:11 Control spending on company credit card effectively.
If you like this episode, check out:
What They Never Tell You About Depreciation
How to Deduct Self-Employed Health Insurance Premiums
Should I Hire a Tax Strategist?
Want to learn more so you can earn more?
Transform your small business journey – download the Small Business $tarter Kit here.
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. -
What Should You Know About Tax Estimates?
In today's episode, we’re diving into a crucial topic that often puzzles many business owners—tax estimates. Shannon tackles a common query from a member of CFO on Demand, addressing the challenges of paying estimated taxes throughout the year. She breaks down how to handle fluctuating income and expenses, the nuances of quarterly tax payments, and the importance of tracking your actual business profit. Learn practical strategies to set aside funds, avoid penalties, and take control of your tax obligations without sacrificing cash flow. If you’ve ever felt overwhelmed by tax estimates, this episode is for you. Let's make the financial side of your business more manageable—grab your headphones, and let's get started!
What you'll hear in this episode:
06:39 Unpredictable income warrants caution in financial planning.
10:30 Plan ahead for tax bill, take control.
11:51 CPAs operate traditionally, but modern business owners differ.
If you like this episode, check out:
Not Having This Can Ruin the Sale of Your Business
Breaking Down CFO On Demand
Stop Trying to Scale Everything
Want to learn more so you can earn more?
CFO On Demand click here
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn. -
Creative and Approachable Financing Strategies for Real Estate with Laura Navaquin
In this episode, Shannon continues her conversation with real estate investor Laura Navaquin. Laura shares creative and approachable financing strategies for real estate investing, emphasizing the importance of utilizing other people's money, building a community for support, and taking consistent action to overcome hesitations and grow in the real estate market. Tune in to discover practical tips, valuable insights, and inspiring advice to help you navigate the world of real estate investing with confidence.
Laura Navaquin transitioned from corporate America to focus on personal business endeavors in 2023 notably expanding the Inspire Her foundation and mentoring aspiring real estate investors. Through speaking engagements, Laura inspires others to pursue their dreams, emphasizing the importance of mindset in achieving success.
Website: www.lauranavaquin.com
LinkedIn: https://www.linkedin.com/in/lauranavaquin/
Instagram: https://www.instagram.com/lauranavaquin
What you'll hear in this episode:
04:13 Leverage property, private and hard money lenders.
07:42 Leveraging partnerships for growing real estate portfolio.
12:38 Busy with children, get back to you.
15:11 Encourage building a real estate portfolio sooner.
If you like this episode, check out:
Takeaways from Steps for Success with Junior Achievement
What's the Best Way to Pour Money Into Your Business?
Introducing Money to Kids: Where Do You Start?
Want to learn more so you can earn more?
Join Gusto today and get a $100 Visa Gift Card
Visit keepwhatyouearn.com to dive deeper on our episodes
Visit keepwhatyouearncfo.com to work with Shannon and her team
Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.