Marketing Against The Grain

HubSpot Podcast Network
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Marketing Against The Grain Podcast

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

  1. 4 DAYS AGO

    “Founder Mode” - A Summary Of Paul Graham’s Viral Essay

    Ep. 258 Is traditional management holding your business back?  Kipp and Kieran dive into the transformative concept of Founder Mode and how it redefines effective leadership for modern businesses. Learn more on the importance of leaders being hands-on and managing work instead of teams, why focusing on customer needs trumps peer opinions, and how to hire based on growth mindset and problem-solving abilities. In this episode, Kipp and Kieran unpack Paul Graham's viral essay and debate the best strategies to build successful organizations. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Paul Graham https://x.com/paulg Paul Graham’s “Founder Mode” essay ​​https://paulgraham.com/foundermode.html Y Combinator https://www.ycombinator.com/ HupSpot’s The State of Marketing Report https://www.hubspot.com/state-of-marketing Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    37 min

  2. 6 DAYS AGO

    HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents

    Ep. 257 Are you ready to unlock the secrets of AI agents and revolutionize your career?  Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Dharmesh Shah https://www.linkedin.com/in/dharmesh/ Agent.ai https://agent.ai/ For Info on Kieran's tool https://www.linkedin.com/in/kieranjflanagan/ HubSpot https://www.hubspot.com/ Fiverr https://www.fiverr.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    48 min

  3. 29 AUG

    The Playbook For Building A $1 Billion Creator Business

    Ep. 256 "How do you build a $1 billion creator business from scratch?" Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive into the playbook for building massive creator-led ventures in today's digital landscape. Learn more on leveraging the immense power of trusted distribution networks, overcoming the inefficiencies in influencer marketing, and why the best creator-led businesses thrive even if the creator steps back. Here’s the full episode with Alex: https://podcasts.apple.com/us/podcast/alex-lieberman-on-building-a-personal-brand/id1616700934?i=1000665964510 Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Alex Lieberman https://www.linkedin.com/in/alex-lieberman/  Morning Brew https://www.morningbrew.com/ Storyarb https://www.storyarb.com/ Who is Michael Ovitz? https://www.penguinrandomhouse.com/books/311042/who-is-michael-ovitz-by-michael-ovitz/ Kevin Espiritu https://www.kevinespiritu.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    14 min

  4. 27 AUG

    Free AI Tool: See What The Internet Really Says About Your Brand

    Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking ways AI tools are transforming brand awareness and customer perception. Learn more on how HubSpot’s new AI search grader reveals what the Internet really says about your brand, the shift from traditional search engines to Large Language Models, and practical steps to improve your brand's sentiment and share of voice. This episode is a must-listen for anyone looking to leverage AI to gain a competitive edge in marketing. Mentions Hubspot’s AI Search Grader https://clickhubspot.com/aisearchgrader Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Claude https://claude.ai/ Kraken https://www.kraken.com/ Coinbase https://www.coinbase.com/ Muddy Bites https://www.muddybites.com/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    22 min

  5. 22 AUG

    He Automated His Sales Job With Ai… So His Boss Promoted Him

    Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions with AI chatbots, developing a four-part roadmap for advanced AI use, and the significant impact of AI on the sales cycle. Discover the transformative power of AI as Ethan shares his journey from automating his sales role at Asana to pioneering AI tools that drive efficiency and efficacy. Find out how experimenting at a low cost can help discover the ideal product-market fit, how prompt engineering has become simpler and more accessible, and why the concept of a copilot could potentially make sales reps dramatically more efficient. This one is all about the real-world applications and future possibilities of AI in sales. 00:00 Efficient personalized messaging can be streamlined. 05:53 AI integration expertise leads to exceptional productivity. 07:51 Asana challenges led to creating prompt engineering. 12:49 Advice: Prompt engineering isn't hard, models improved. 15:50 Custom assistant for complex product sales teams. 19:03 Automate meeting prep and build custom AI. 20:10 Asana empowers seamless workflow and user experience. 23:55 Sales development rep and team tools optimization. 27:49 Sales process includes filtering, qualifying, and connecting. 32:20 Sales reps may have AI copilots for sales. 35:35 AI inconsistent but may improve human experience. 36:49 Human vs AI sales implications and curiosity. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Asana: https://asana.com/ GPT-4: https://www.openai.com/research/gpt-4 Hubspot: https://www.hubspot.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    40 min

  6. 20 AUG

    Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

    Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands might just be the next big trend in marketing. They are joined by Morning Brew’s co-founder Alex Lieberman to delve into the concept of leveraging old intellectual property to reignite business success. This episode will have you learning more on the potential of marketplaces for brands like SAP Seltzer in Vermont, how to create personalized and tactical content for business leaders, and the intricacies of "drop marketing" to captivate modern audiences. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg SAP Seltzer: https://sapvt.com/ Beehiiv: https://www.beehiiv.com/ Story ARb: https://www.storyarb.com/Rb Epic Gardening: https://www.youtube.com/@EpicGardening Backyard Baseball: https://en.wikipedia.org/wiki/Backyard_Baseball(Wikipedia page) We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. Time Stamps: 00:00 Marketers are different, Reforge could do better. 04:35 Alex stands out for being clear, relatable. 09:23 Leveraging creativity, story telling, persuasion, self-improvement. 10:14 Seeking entrepreneurship while balancing family and success. 14:20 Modern-day entertainment business, distribution dynamics, influencer challenges. 17:39 Inefficiency in influencer marketing, especially on Instagram. 21:09 Creators are key to long-term business success. 23:37 Subscription economy enables automation, focus on growth. 28:50 Help Kip improve online presence, marketing strategy. 32:10 Fast thinker utilizing trends and executing strategy. 34:18 Tyler started for Beehive's lack of features. 36:49 Companies should have employees and customers advocate. 41:07 Creating social content may be challenging for executives. 44:11 Importance of finding the right voice online. 48:32 Focusing on value for target audience is key. 51:14 Create Shark Tank-style digital pitch for new generation. 53:43 Great conversation with Alex, relevant topics covered.

    45 min

  7. 15 AUG

    Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

    Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into the dramatic advancements in AI image generation with the release of Flux. Learn more on how Flux works, whether you can still spot fake images, and the top marketing use cases for AI-generated images in advertising, email campaigns, and website conversion optimization. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Flux: https://blackforestlabs.ai/#get-flux Black Forest Labs: https://blackforestlabs.ai/ Runway: https://runwayml.com/ Midjourney: https://www.midjourney.com/ DALL-E: https://openai.com/index/dall-e-2/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    27 min

  8. 13 AUG

    16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

    Ep. 251 Are Google ads overrated?  Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of search and its fragmentation, the untapped potential of influencer marketing, and the balance between brand and direct response marketing. Mentions Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg Omer Shai https://au.linkedin.com/in/omer-shai-4a18049 Wix https://www.wix.com/ Wix Studio https://www.wix.com/studio We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    52 min
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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