5 episodes
NIQ Need to Know Podcast NIQ
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- Business
You tell us what you need to know about, as a growing CPG brand -- our subject matter experts will respond. In this podcast series we'll dig into topics and challenges that CPG brands tells us are top of mind. Listen to get timely consumer insights, guidance and expert analysis on what you need to do to support growth for your brands.
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Shoppers Under Pressure: Finding Stability in Change
In this episode our Managing Director of U.S. National Accounts discusses shifting consumer behavior: from couponing to lifestyle choices -- see where you might find stability and a path forward as a CPG brand leader.
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Questions from our clients on Pricing and Promotion
We took your questions on pricing and promotion live! Our data experts answered everything from rising retail prices to post trade promotion analysis. Check out what brands like yours needed to know. Have other questions for our team? Visit niq.com/n2k to get in touch.
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Crafting Effective Promotions
Join Bianca Piluso, VP of Analytics, for a look back at the state of promotions pre-covid and what we can learn from it to craft a better informed -- and better for your bottom-line-- trade promotion strategy.
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What CPG Brands Need to Know About Balancing Sales & Margins
In this episode, Bianca Piluso VP of Analytics digs into current market trends, the interplay between sales and margins and just how much you need to know about pricing elasticity models in order to gain share.
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NIQ Need to Know
Recently, NielsenIQ did a poll on what CPG manufacturers need to know right now. This podcast series will discuss key topics such as price and promotion analytics, specifically how to balance sales vs margin. Listen to this podcast series to help identify key models in growing your margin, unit shares and much more.
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