Reimagining Retail: The Changing Ways Gen Zers Are Shopping and 3 Campaigns That Really Worked With Them | Nov 29, 2023 Behind the Numbers: Reimagining Retail

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.
 
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For a transcript of this episode click here: 
https://content-na1.emarketer.com/podcast-reimagining-retail-changing-ways-gen-zers-shopping-3-campaigns-that-really-worked-with-them
 
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