Value-driven Marketing Elena Iordache Stoica

Social selling is a term that is being thrown around a lot these days, but for most companies, it means sending automated connection requests over LinkedIn followed by “me, me” messages. 



My guest Claudiu Jojatu, CEO and co-founder of Milk & Cookies Studio has a different take on what social selling done right looks like.

For Claudiu, social selling with zero BS means doing high-quality networking and getting involved in building long-term relationships.

Is social selling effective? Well, Claudiu and his team managed to generate over 1 million EUR in pipeline for one of their tech clients in a little over 9 months. 

If you’d like to learn more about how Milk & Cookies Studio approaches social selling, hit play.

If you’d like to connect with Claudiu, find him on LinkedIn and on milkandcookies.studio

Bonus:  Download for free this 30+ pages #NoBS social selling guide.

Companies often look at outbound sales as a quick fix for bringing in revenue. But sales is not about charm, and revenue is not about luck.

If your company doesn't have a revenue strategy in place that starts with understanding your customer needs, your competitors, defining the right pricing strategy and channels, you're most likely to end up complaining that outbound sales are "dead".

I sat down with Liana and Gabriela of SavoireFair and explored what running outbound sales the right way looks like today in B2B.

Tune in to learn:


What B2B outbound done right looks like today


How to build a solid outbound strategy


Mistakes to avoid, what you can automate in your outreach process, realistic expectations, and much more





Gabriela Turcu and Liana Stoica are the founders of SavoireFaire, a Boutique consultancy helping B2B startups and scale-ups build global sales engines.

You can find more about their process and philosophy on their website www.savoirefair.com or connect with Liana and Gabriela on LinkedIn.

Paid media can be a great acquisition channel, but many B2B startups or SMEs start on the wrong foot.

In this episode, I chat with Andrea Todorova and Niko Dovidija, co-founders of Diligent Studios, a B2B marketing agency specialized on strategy - first performance marketing.



Tune in to learn:


What are the top mistakes B2B startups and SMEs make when it comes to paid media and how to address them


What is Diligent Studios’ framework for strategic performance marketing and how it adds value to their clients


How to think about selecting the right paid channels


How to approach testing new channels


What do best-performing B2B ad campaigns have in common





If you want to know more about my guests, you can find and connect with Andrea and Niko on Linkedin or find out more about Diligent Studios on their website.

#b2bmarketing #paidmedia #valuedrivenmarketing

Stacey Danheiser, Founder and CMO of Shake Marketing joins episode #15 to talk about why many B2B marketers today lack credibility in front of their leadership team, and how they can turn this situation around and deliver more business impact.

Stacey shares insights from her career of over 20 years as a marketing leader and strategist, talking about what leadership expects from marketing and how you can become an effective and reputable marketing leader.

Some of the ideas we touched on:


Why marketers lack credibility in many companies
What do CEOs and leadership expect from marketing?
What are the 3 traits of an effective marketing leader today?
The different ways marketers sabotage themselves in the workplace and how to change that

You can find Stacey on Linkedin or on her website www.shakemktg.com.

Bonus: check out Stacey’ Scorecard “The Confident Marketer Scorecard”.

Can you create a better experience for B2B buyers with website personalization?

And if so, what are the different ways in which you can leverage web personalization to help your website visitors without being intrusive?

How can you, as a B2B marketer get started, and what mistakes should you avoid on your website?

In this episode, I talk about web personalization with Eric Melchor, Personalization Ambassador at OptiMonk and host of Innovators can Laugh podcast.

Eric talks about how OptiMonk tapped into the B2B space, why B2B brands need to focus on building long-term relationships rather than increasing conversions short-term and how web personalization enables B2B marketers get there, how a SaaS brand increased web conversions by 20% with a simple reminder notification & more.

If you want to follow Eric’s content, listen to his podcast on Spotify/Apple or follow him on Linkedin.

Check out the resource Eric recommends: optimonk.com/customer-value-optimization-guide

B2B buying doesn’t happen overnight. It’s a sequence of events that impact a decision long before people reach out to your sales team.

How well do you understand what triggers buyers to take action? What influences their decisions, what makes them trust you? Who ends up on their short list of vendors, and how do they make the final decision?

If you don’t know how people make buying decisions, it will be very difficult to influence them through your marketing.

In episode #13, I talk to Ryan Paul Gibson of contentlift.io about running customer research interviews that don’t suck.

We talk about:


What running investigative customer interviews entails
How to prepare for a customer interview, so you make the most of it
How to uncover behaviors instead of opinions
How to use the learnings in your marketing

Find Ryan on LinkedIn or on his website contentlift.io.