Growing For Market Podcast Andrew Mefferd, Katie Kulla, April Parms Jones

The good news is that local farms are reaching more customers than ever through their websites, email, text messaging, search engine optimization and more. The rub is that most small farmers already wear so many hats, it’s unlikely they’re making the most of all those platforms for finding and communicating with customers. That’s why founder and CEO Ari Memar created Farmhand- so their team can handle the digital side of the business, and you can stay outstanding in your field.

It's a new host special episode! We’re so excited to be welcoming April Parms Jones to the podcast as one of our co-hosts, we wanted to make sure and record an episode to properly introduce everyone to April. She has a wide range of agricultural experiences and interests that inform her perspective as an interviewer. In addition to founding a farmers market, April has contributed to publications including Growing for Market, Mother Earth News, The Natural Farmer, Grit and more.

Alex Ball started his farm when he was 14, so he’s had a lot of opportunities to refine the model over the years! He shares how and why he has moved the farm six times over the last dozen years, and how he landed on the flexible CSA model he’s now using. This model allows for flexibility for the farmer by sourcing some of the produce from other growers. Plus, the credit-based system allows a wider group of people to participate, who might not otherwise be able to commit to a full box of food every week.

Cole Jones tells us how he went from selling potatoes from local farmers out of his car for chefs to founding Local Line, which now helps thousands of farmers sell food and flowers online. Though Local Line was founded in 2015 as a matchmaking service connecting local farms with chefs, we discuss how the COVID-19 Pandemic accelerated their business overnight as farmers tried to cope with disrupted markets. Cole tells us how most of the farmers who went online during the pandemic have maintained their online storefronts post-pandemic, because selling online has opened up so many more opportunities for local farmers.

Jaymie Michelle Thurler tells us how she went from a dairy farming background to start Rutabaga Ranch, a certified organic bio-diverse market garden in Brinston, Ontario. At Rutabaga Ranch, they have a farmstand, sell at two farmers markets, have a CSA and sell to local restaurants. Jaymie conveys a lot of farm wisdom with humor, including advice on how to find a farm, how to stay married, and how some peculiar local ag laws led to them starting their on-farm store in a silo, which ended up being much more successful than they ever imagined.

We cover a lot of ground in this interview, including how Sarah and Tom decided to leave their careers to start a flower farm, how Grateful Gardeners is the only cut flower farm we know of to be incorporating aquaponics, and what the heck aquaponics even is. We talk about the ups and downs of raising money from investors to help establish a farm- and how this is routine in Silicon Valley but in farming, not so much. We discuss how outside investment could accelerate the development of local farms; however one of the barriers to attracting investors to farming is that the returns are not typically as high as from the tech sector. So investors have to have a desire to help advance regenerative farming in addition to the capital to get investment to work in farming.