The Dirt on Flowers Shannon Allen and Lyndsay Biehl

Lyndsay and Shannon are joined by Emily Von Tapp of von Trapp Flowers and Linda D'Aarco of Little Farmhouse Flowers to discuss their experiences in flower farming, with a focus on growing tulips. They share their unique approaches to planting, cultivating, and harvesting tulips, including their use of different methods like hydroponics and crate growing. They also touch on the challenges they've faced, such as pest control and climate impacts on production. The impact of the pandemic on their businesses is discussed, leading to innovative shifts like moving their Tulip Workshop online. The episode is rich with insights on the practicalities of tulip farming and the importance of education and community in the industry.
Check out our special guest:
Emily von Trapp of VonTrapp Flowers
Linda D'Aarco of Little Farmhouse Flowers
Tulip Workshop
Podcast Reference:
Storing Peonies and Tulips + How to Handle Cut Flowers After Harvest with Dr. John Dole
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
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Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

Lyndsay and Shannon share their expertise on marketing strategies for farm-based workshops. They discuss the importance of understanding the target audience, leveraging social media and email marketing, and the necessity of a well-structured launch plan. They share personal experiences and emphasize the need for authenticity in marketing messages. The episode covers the challenges of consistent marketing and offers practical tips for engaging potential customers, such as using Facebook events and personalized messaging. They provide actionable insights for effectively promoting workshops and adapting marketing tactics based on results.
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this podcast episode, Lyndsay and Shannon, share their expertise on pricing strategies for farm workshops and events. They discuss cost-plus, hourly-based, and value-based pricing models, emphasizing the importance of planning and not underpricing. They explore targeting different audiences, like men for Mother's Day events, and adjusting marketing strategies accordingly. They also cover the comprehensive costs involved in running workshops. The episode is packed with practical advice, encouraging farmers to stay curious, monitor customer experiences, and brainstorm innovative event ideas. The next episode promises to tackle the critical aspect of marketing workshops.
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this podcast episode, Shannon and Lyndsay share their passion for hosting various workshops on their farms, from flower crown making to Christmas wreath workshops. They recount memorable moments, like the challenge of fitting a stick into a car, and the unique styles of participants. They also look forward to discussing how to plan profitable workshops in an upcoming episode, acknowledging past experiences of financial loss. Emphasizing the balance between enjoyment and the business side of farm workshops.
As a resource for locating your local FSA office, as well as the resources available for beginning farmers and Farm Loan tools available by clicking the link: http://Farmers.gov 
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode Lyndsay and Shannon are joined by Amanda Sergeant from the Farm Service Agency (FSA). They discuss the FSA's programs and services, emphasizing their benefits for farmers, including those in the flower industry. Amanda provides insights into the registration process, eligibility, and available programs like the Farm Storage Facility Loans and the Non-Insured Crop Disaster Assistance Program. The importance of communication with the FSA, understanding deadlines, and good recordkeeping for loss reporting is highlighted. The episode concludes with a reminder to engage with agricultural agencies and a call for listener engagement on their podcast and Instagram.
As a resource for locating your local FSA office, as well as the resources available for beginning farmers and Farm Loan tools available by clicking the link: http://Farmers.gov 
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm

In this episode Lyndsay and Shannon share their insights on tulip farming and the broader aspects of running a flower farming business. They emphasize the importance of tracking critical numbers for informed decision-making and discuss the challenges of managing emotions in business. They provide practical advice on focusing on key metrics, avoiding over-analysis, and learning from both successes and failures. The hosts also express gratitude to their listeners, and tease upcoming surprises, highlighting the value of listener feedback and engagement.
If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.
Did you love today's episode?
Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!
Want to learn more about your hosts? Follow us on Instagram!
Lyndsay @wildroot_flowerco
Shannon @bloomhillfarm