Code Story Noah Labhart - Startup Founder & CTO

Nic Beique was born in Odessa, Texas, but moved when he was very young to Montreal. Later in his teens, he moved to Alberta, which he describes as the "Denver of Canada". He loves his work, and spends most of his time thinking about how to expand his new venture - but outside of this, he lives in a beautiful city, with tons of hiking, skiing and snowboarding. He also enjoys a lego set here and there, keeping close to his building roots.

Nic started his first payments business a decade ago, which lived under the shadow of the bank. After many years of negotiation, he convinced the powers that be to let his company become its own payment processor. And after 3 years, he built a giant MVP to build the Square for grown-ups

This is the creation story of Helcim.

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JJ Tang grew up in mainland China, though eventually he came to the US for University and stayed. He found a job, started working and eventually, moved to Canada, as the entrepreneur ecosystem was quite friendly. He has worked for companies like Instacart, IBM and Cisco, gaining vast experience in a myriad of roles. But outside of tech, he is engaged to be married in 2025, and is big into road cycling. In addition, he has a dog named Nova, which his current venture centers their merch design around.

At Instacart, JJ started to build a tool for infrastructure monitoring. When he realized that building it was cumbersome, and nothing existed in the market, he decided to take one of the companies best SRE and start a company, building this very product.

This is the creation story of Rootly.

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Alex Gallego was born and raised in Colombia. He has always identified as a builder, and as a kid, he would help his Uncle re-build dirt bike engines, and was the kid that would take apart his friend's computer when they weren't looking. Once he arrived in the US, his Dad got a computer, which started his love for tech and cryptography. Outside of tech, he is married with three boys, so his time is consumed with being present with his boys, to which he stated he loves being a Dad. Beyond that, he enjoys mentally reseting by doing mountain biking and road cycling.

Alex was working with a large dataset in ad tech. After this startup did well, he was hooked, he went on to build a computing framework, which eventually sold to Alkamai. During his time at that company, he started playing with squeezing every bit of compute out of hardware - and decided to combine this in order to optimize storage.

This is the creation story of Redpanda.

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Adam Sandman grew up in Wales, in the United Kingdom. He went to university to study physics, because he had a fascination and desire to understand how things in the world worked. It was during this time that he ended up falling in love with tech, and has been in the industry ever since. Outside of tech, he is married with older children. He mentioned he was a scout master in the past, which he really enjoyed how the Scouts were led by the Scouts themselves.

In the past, Adam realized that there were not great tools out there for QA testing. He noticed a lot of people were using Excel and Word, along with manual testing through the industry. Given his experience as a project manager and architect, he saw an opportunity in the market - and set out to build a solution.

This is the creation story of Inflectra.

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Vlad Sadoskiy is a first generation immigrant from the Ukraine in the early 1990's. He has been in the payments space for 30+ years, so he knows a thing or two about the space. But outside of this and tech, he is a cancer survivor, and ex professional chess player. He mentions that along with ping pong, he still plays chess as a hobby - and sometimes, to help resolve arguments with his wife.

A few years ago, Vlad acquired a number of businesses in the payment space. Having spent many years in the payment space, he decided it was time to be a founder and create something in the payment space with a twist - specifically, for the "reseller community".

This is the creation story of Netevia.

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Sasha Mitchell living in Bangkok, Thailand, but grew up in London. He stared in the creative industries, as one side of his family are architects and the other side are musicians. This inspired him to study music production, which allowed him to enjoy the intersection of tech and creativity. During his time in film tech, he discovered the blockchain and started his journey into this industry. Outside of tech, he enjoys snowboarding, skateboarding, and of course - music and film.

Being in the space for a long time, Sasha has been witnessing what he describes as the drop in the value of currency, by manipulation. He wanted to see decentralized, smart contracts create a smart economy - as part of a new internet.

This is the creation story of BeL2.

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