Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
In this episode she shares:
Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in sales
Highlights Include:
00:00 Intro
03:24 Generations of Black farmers
06:38 Struggle with eczema
08:45 Studying horticulture and agriculture
14:10 Staring Gently Soaps
18:03 Transitioning to selling at markets
21:31 Importance of formulating for sensitive skin
28:56 Sales growth and Shark Tank impact
32:55 High margins and sales 
39:49 Marketing strategies
44:03 Tips for entrepreneurs 
Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Gently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ 
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So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again! 
In this episode I share:
The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and more
Highlights include: 
00:00 Intro
01:23 The value of side hustling
03:21 How to organize your thoughts
06:07 Research your market
09:00 Product-based vs service-based 
11:31 Narrow down to one thing when launching
14:36 Collect feedback after launching
Check out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode

FREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY 
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoSide Hustle Pro – @sidehustlepro
#SideHustlePro

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This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
In this episode she shares:
How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women
Highlights Include:
00:00 Intro
02:38 Navigating corporate America 
11:30 Pitching to Sugarfina
14:32 Launching Boss Women Media
16:52 Monetizing the business & impactful collaboration
27:43 Staying nimble and pivoting at the right time
34:02 Navigating a challenging pregnancy 
38:10 Creating a brand for Black and Brown girls
48:18 The power of a strong team
54:00 Tips for entrepreneurs 
Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/  Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 
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AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/ 
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As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.
In this episode I’m sharing: 
How to optimize your recording sessions to get content done quickerMy favorite content creation tech and tools, and much more!
Highlights include:
00:00 Intro
03:58 Let go of expectations and have confidence to start
06:58 Envision your ideal audience 
09:00 How to batch content 
12:11 Create your on-camera uniform
16:05 Best tools to make content 
Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Favorite Ring Light: https://a.co/d/c5u9zFP Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/ 
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AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoSide Hustle Pro – @sidehustlepro
#SideHustlePro

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This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.
In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.
In this episode she shares:
How she balances the titles of editor, designer, curator and artist Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museumsThe number one way she ensured high profits while working with brands  How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens
Highlights include:
00:00 Intro
02:30 Building a photography portfolio 
08:49 Discovering the world of upholstery 
11:43 Researching and fine-tuning the craft
13:14 Landing contracts with huge brands
19:48 Navigating negotiations for maximum profit
25:34 Building a pay structure 
31:07 Being featured on HBO’s Insecure 
41:58 Tips for entrepreneurs 
Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Nicole’s Website: https://www.nicolecrowderupholstery.com/ Nicole’s Instagram: https://www.instagram.com/nicolemcrowder Upholstery Retreats: https://www.theupholsteryretreat.com/ World Market: https://www.worldmarket.com/ Vixer app: https://www.vixerapp.com/   The Remedy Affirmation Cards: https://www.themelanatedremedy.com/ 
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AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoNicole’s Instagram: https://www.instagram.com/nicolemcrowder 

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This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​

Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands
Highlights Include: 
00:00 Intro
04:19 Gathering expertise in fragrance
09:50 Challenges in corporate America
13:46 Small-scale beginnings
22:46 Self-financing her side hustle 
28:03 The unique customer experience 
35:26 Revenue streams
39:18 Target audience and marketing 
51:13 Tips for entrepreneurs 
Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by: 
Shopify
Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Links mentioned in this episode
Kimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY 
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ 
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