36 min
Demystifying SEO with founder of Market Your Clinic Online, Chris Dann Osteobizness
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- Marketing
The right SEO strategy can help to grow your practice. In this episode, Gilly is joined by the founder of Market Your Clinic Online, Chris Dann. As an expert agency in website and digital marketing services for physical therapy and Allied Health, Chris shares his misconceptions around SEO, how to build a website that ranks well in Google and why SEO can help to build trust signals between you and your potential patients.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
There are a lot of misconceptions around SEO and the biggest misconception is that SEO is something that you do to your website and then it's done and then that's it.If you have plenty of information on your website, downloadable resources and explainer videos, Google is going to rank your website favourable as it will provide the person searching with the information they need.If you want to have your website rank well for Google searches, you need to consider what other organisations are saying about you on their website. Do you have good reviews? Are you reputable?A good example of SEO is where other websites produce backlinks on their sites and direct users to your website. An example of this is partnering with your local library, and care homes and offering referred traffic a discount.BEST MOMENTS
“If you go back 20 years, Google was quite a simple indexing algorithm. These days Google is vastly more sophisticated.”
“Offering plenty of value and usefulness to the user is the first part of a successful SEO strategy.”
“Trust signals across multiple sites will result in a better SEO ranking for your clinic.”
VALUABLE RESOURCES
https://www.marketyourcliniconline.com/
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Chris Dann is the founder of Market Your Clinic Online, an expert in websites and digital marketing services for physical therapy and Allied Health. Chris’s marketing advice has been published in Osteopathy Today and he has also worked with Physio First to provide web and marketing advice to their members.
Market Your Clinic Online specialise in small-to-medium practices who need quality services from a company who understands their needs and challenges. They have released how-to guides and case studies of client successes, and also publish the Manual Therapy SEO Reference Guide.
This show was brought to you by
The right SEO strategy can help to grow your practice. In this episode, Gilly is joined by the founder of Market Your Clinic Online, Chris Dann. As an expert agency in website and digital marketing services for physical therapy and Allied Health, Chris shares his misconceptions around SEO, how to build a website that ranks well in Google and why SEO can help to build trust signals between you and your potential patients.
Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat
KEY TAKEAWAYS
There are a lot of misconceptions around SEO and the biggest misconception is that SEO is something that you do to your website and then it's done and then that's it.If you have plenty of information on your website, downloadable resources and explainer videos, Google is going to rank your website favourable as it will provide the person searching with the information they need.If you want to have your website rank well for Google searches, you need to consider what other organisations are saying about you on their website. Do you have good reviews? Are you reputable?A good example of SEO is where other websites produce backlinks on their sites and direct users to your website. An example of this is partnering with your local library, and care homes and offering referred traffic a discount.BEST MOMENTS
“If you go back 20 years, Google was quite a simple indexing algorithm. These days Google is vastly more sophisticated.”
“Offering plenty of value and usefulness to the user is the first part of a successful SEO strategy.”
“Trust signals across multiple sites will result in a better SEO ranking for your clinic.”
VALUABLE RESOURCES
https://www.marketyourcliniconline.com/
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com
CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/
ABOUT THE HOST
Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.
Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
ABOUT THE GUEST
Chris Dann is the founder of Market Your Clinic Online, an expert in websites and digital marketing services for physical therapy and Allied Health. Chris’s marketing advice has been published in Osteopathy Today and he has also worked with Physio First to provide web and marketing advice to their members.
Market Your Clinic Online specialise in small-to-medium practices who need quality services from a company who understands their needs and challenges. They have released how-to guides and case studies of client successes, and also publish the Manual Therapy SEO Reference Guide.
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36 min