74 episodes

Welcome to Osteobizness!

This podcast aims to deliver engaging and inspiring shows, which deliver clinic development ideas and strategies for Osteopathic practices and multi-disciplinary healthcare clinics. Interviews with key people of influence in the Osteopathic world and beyond. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

Osteobizness Gilly Woodhouse

    • Marketing

Welcome to Osteobizness!

This podcast aims to deliver engaging and inspiring shows, which deliver clinic development ideas and strategies for Osteopathic practices and multi-disciplinary healthcare clinics. Interviews with key people of influence in the Osteopathic world and beyond. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

    Does Your Osteobiz Pie Have a Soggy Bottom ?

    Does Your Osteobiz Pie Have a Soggy Bottom ?

    Do you know what’s missing from your practice? Today, Gilly shares with you the Osteobiz pie model to help your clinic succeed. Discover the different areas of business that you need to focus on to grow your patient numbers and improve systems within your clinic.

    Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

     

    KEY TAKEAWAYS


    The Osteobiz pie consists of different topics, beginning with mindset because if our mind isn't in the right place, nothing in your clinic is going to change and get sorted.
    The second piece of the Osteobiz pie is marketing. You must market your services so that people understand what you do, why you do it, and where you are.
    Number three is the ability to manage. Managing the patient journey, managing ourselves, managing the team, the clinic and what we charge for our services.
    Number four is the model. This is about the clinic setup, including making full use of the rooms and any extra revenue streams that you might have on offer.

    BEST MOMENTS

    “I forced my own butterfly brain to get organized and create a process, which could be worked through systematically.”

    “You may have been a previously successful clinic but when numbers drop off do you know what to do? Do you know what’s missing from your practice in order for it to grow?”

     

    VALUABLE RESOURCES

    The Osteobiz mastermind

    www.osteobiz.as.me/consultation

    www.osteobiz.com

     

    CONTACT METHODhttps://www.instagram.com/gillywoodhouse/gilly@osteobiz.comhttps://business.facebook.com/Osteobiz/

    ABOUT THE HOST

    Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

    Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

     
    See omnystudio.com/listener for privacy information.

    • 6 min
    How to Give Even Better Service to Patients

    How to Give Even Better Service to Patients

    Are you losing patients in your practice? In this episode of the Osteobizness podcast, Gilly explains how you can give even better service to your clients and improve your long-term patient numbers. Discover what the journey of booking an appointment looks like in the mind of the customer and learn more about Gilly’s Osteobizness Mastermind Programme.

     

    Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

     

    KEY TAKEAWAYS


    It's a big leap for a new patient to book in for private treatment and they might not know quite what to expect as they may only have ever experienced basic national health service before.

     


    Your patient's pain is causing them havoc in their life, disrupting sleep, making them irritable, stressing relationships in the family and keeping them away from earning a living.

     


    It’s a big step for patients to book private osteopath treatment and invest in their health and happiness.

     


    How could you improve your systems, your customer service and your team training to increase patient numbers and improve your service?

     

    BEST MOMENTS

    “My superpower is that I'm not a practitioner, but rather I'm like the patient looking in to see how we might improve their whole experience.”

    “Learn the step-by-step process of sorting out every aspect of your clinic. “

    “Discover the five M's. Mindset, market, manage, money and model.”

     

     

    VALUABLE RESOURCES

    The Osteobiz mastermind

    www.osteobiz.as.me/consultation

    www.osteobiz.com

     

    CONTACT METHODhttps://www.instagram.com/gillywoodhouse/gilly@osteobiz.comhttps://business.facebook.com/Osteobiz/

    ABOUT THE HOST

    Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

    Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
    See omnystudio.com/listener for privacy information.

    • 10 min
    Find Out How AI Can Save You Time!

    Find Out How AI Can Save You Time!

    AI can save you hours of time. Join Gilly as she explains how recent developments in AI technology can transform how you create content for social media and your website. Discover how you can create informative and educational content in under 2 minutes in this episode of the Osteobizness podcast.

    Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

     

    KEY TAKEAWAYS


    Implementing AI into your business can save you mountains of time when you are trying to create content for social media, blogs or your website.
    Artificial intelligence creates content for you based on what you ask for and with prompts and comments you can continue the conversation to produce really high-quality content for your practice.
    Using AI you will be able to produce informational content in under 2 minutes. You can ask AI to write you a fully referenced and SEO-ready blog post, educational tweets or even scripts for you to produce video content.
    You no longer have to sit there with an empty page thinking, what shall I say? What shall I write about? Just put a topic in there and ask it. AI will come back within a second and provide you with content.

    BEST MOMENTS

    “I asked AI what is Osteopathy and it answered back in seconds and if you don't like what it says you can ask it to redefine its answer, it’s good.”

    “You can even translate your requests into different languages.”

    “You can cut and paste the content that AI produces and in under 2 minutes you will have a fully written blog post.”

     

    VALUABLE RESOURCES

    The Osteobiz mastermind

    www.osteobiz.as.me/consultation

    www.osteobiz.com

     

    CONTACT METHODhttps://www.instagram.com/gillywoodhouse/gilly@osteobiz.comhttps://business.facebook.com/Osteobiz/

    ABOUT THE HOST

    Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

    Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

     
    See omnystudio.com/listener for privacy information.

    • 20 min
    Please Don't Apologise For Your Fees

    Please Don't Apologise For Your Fees

    It’s results that matter to your patients, not the investment to achieve them. Don’t apologise for increasing your fees at the start of the new year, listen in to this episode of The Osteobizness show as Gilly explains why you need to continually increase your fees and charge what you are worth.

    Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

     

    KEY TAKEAWAYS


    Don’t publicly apologise for adjusting your fees as if you've done something wrong. You can be bold and unapologetic because most people won’t notice or care.
    Increasing your prices is a fair exchange as you give such incredible value and caring support that you are worth every single penny of what you charge for your services.
    You cannot run a business based on the cost you think people will pay for your services. There are always going to be people who can't afford it but you need to remember that you’re providing a private healthcare service.
    You have to support yourself and your family first by running a business that is profitable and where you charge what you are worth given the huge investment you've made to qualify and the ongoing large investments that you make in your further education.

     

    BEST MOMENTS

    “It’s results that matter to your patients, not the investment to achieve them.”

    “You are not the NHS.”

    VALUABLE RESOURCES

    The Osteobiz mastermind

    www.osteobiz.as.me/consultation

    www.osteobiz.com

     

    CONTACT METHODhttps://www.instagram.com/gillywoodhouse/gilly@osteobiz.comhttps://business.facebook.com/Osteobiz/

    ABOUT THE HOST

    Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

    Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

     
    See omnystudio.com/listener for privacy information.

    • 4 min
    3 Ways To Fix Your Bookings

    3 Ways To Fix Your Bookings

    In this episode of The Osteobizness show, Gilly shares with you three ways to fix your booking system when it breaks. Discover how to educate and inform your audience, why you need a booking automation system and why it’s important to make your patient booking system as simple as possible.

    Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

    KEY TAKEAWAYS 


    If it is too difficult for your potential patients to book an appointment with you or it takes too much time or attention then they simply do not book in.
    -Clinico is a highly recommended booking and automation system because not only is it really easy for Osteopaths to implement into their business but it's easy for patients to book, cancel or reschedule an appointment if they need to. 
    Most patients will not know about the service you offer to the community and this is the function of marketing. Your marketing promotion about what you do needs to be a core task within the practice, constantly and consistently educating, informing, and explaining what you do, who you help, and how you help them back to health.

    BEST MOMENTS “A lot of clinics are experiencing issues with their booking systems at the moment.”“This is all about the beginning of giving great service to your potential new patients.” “If you’re busy, post about what you do three times per week, if you’re not busy enough, post every day.”

    VALUABLE RESOURCESThe Osteobiz mastermindwww.osteobiz.as.me/consultationwww.osteobiz.com

    CONTACT METHODhttps://www.instagram.com/gillywoodhouse/gilly@osteobiz.comhttps://business.facebook.com/Osteobiz/
    See omnystudio.com/listener for privacy information.

    • 5 min
    Winners Don't Wait!

    Winners Don't Wait!

    All too often we find reasons to stop or wait before making big plans and changes in our careers and lives. Listen in to this episode with Gilly as she talks about why you should never stop yourself from taking the next step and that winners don’t wait!

    Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

    KEY TAKEAWAYS


    5 years ago, Gilly was due to go travelling for four months, but just three days earlier, she had been attending a 3-day course which made her rethink her plans.
    Deciding to still go ahead with a coaching programme whilst travelling, to continuously grow her business, meant that Gilly felt she still had a plan going forward.
    We often feel we can wait to start or begin things, but this is just a delay tactic and more often than not, the best opportunities, we have to take right away.
    Once Gilly had invested both financially and in herself, she knew that she would not fail. It gave her motivation.

    BEST MOMENTS “So why wouldn’t you continue to grow your business even whilst you explore and travel?” 

    “There’s never a perfect time to begin things or make changes”

    “There was no way I was going to fail once I invested”

    VALUABLE RESOURCES

    Pocket Coach!

     

    A 1:1 Coaching program is usually a big financial investment (five figures investment), that's why I've created this offer for you.

     

    With the My Osteobiz Pocket Coach, you can ask all your questions in writing, and I, Gilly, will send you a detailed voice answer via Whatsapp giving you clear advice and feedback.

     

    Order form: https://gillywoodhouse.simplero.com/purchase/172908-My-Osteobiz-Pocket-Coach

     

    The Osteobiz mastermind

    www.osteobiz.as.me/consultation

    www.osteobiz.com

     

    CONTACT METHODhttps://www.instagram.com/gillywoodhouse/gilly@osteobiz.comhttps://business.facebook.com/Osteobiz/

    ABOUT THE HOST

    Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

    Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.
    See omnystudio.com/listener for privacy information.

    • 7 min