290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/

Show Notes:
As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022.

(4:44) Match type changes/conversion tracking
(19:26) Search terms with zero clicks
(25:13) Sunsetting expanded text ads
(35:27) Image extensions
(40:34) YouTube/audiences & more placements
(45:48) Conversion goals
(46:57) Performance max campaigns
(48:48) The state of Google
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