Advisers Assemble - Lead Generation For Financial Services Alex Curtis

Is it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.

In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:

Website 1 £6,240 pounds worth of traffic in the last 28 days.
Website 2 with £6,900 worth of traffic in the last 28 days.
Website 3 with £27,000 worth of free traffic in the last 28 days.

Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.

Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in website performance.

Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network.

This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time.

Alex is joined by this week's guests, Rory and Seb, Founders of JLM:

A "boutique" mortgage network designed for "successful and aspiring firms and sole traders."

This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include:

1. Descript
2. Google
3. Google Search Console
4. Google Ads

Other tools mentioned:
SEO rush
Canva
Shutterstock