Branding 101: The Ultimate Checklist for Creating Your Branding Guide | Episode 21 Wine & Whiteboards Podcast

Most people hear “branding” and immediately think of logos. Yes, logos are extremely important, BUT branding is also about how people perceive, feel, and interact with your company! Branding is what sets you apart from the competition. It’s what makes you unique. Branding is your company story. In today’s episode, we’ll walk you through how to create your branding guide from scratch. We’re talking about brand messaging, logos, color palettes, typography, imagery, and more!