Creative Juice Indepreneur

Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference...
 
In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one of our agency clients at IndieX! Learn the levers we pulled to capitalize on their two album releases with paid traffic campaigns on social media, exclusive vinyl variants, and a calendar of profit maximizer sales promotions...
 
If you're looking to pull out all the stops in using digital marketing in your music career, this episode is a MUST listen!
 
DISCOVER:
How We Grew An Artist Revenue 15x
Why Qualitative Engagement Is An Indicator For Monetization Potential
How Release Cadence Impacts Sales
What To Do When Your Merch Doesn't Sell Out
How To Structure Your Sales Promotional Calendar For Profit
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
 
— —
About 300k fans across social
Ran sales promotion first to existing fans: $11,834.07 total store revenue that month
He did 8k the previous year in ecommerce sales
He was doing around $2000/mo in ecommerce when he came to work with us
 
Here's the levers we pulled to 15x his revenue to $312,158.12 total store revenue last year
2 album releases in that time
Cold sales ads for CDs and Vinyl (edited)
Warm sales ads for CDs, Vinyl and soft cloth
Sales promos every 6 weeks
Sales promos alternate between new vinyl variants and new soft cloth launches
Nurturing email every week
 
sales promos as profit maximizes
qualitative engagement as a monetization opportunity
release cadence importance
make more offers, let them be scarce, sell out
sell out your stock on the road as extra stock

Ever wondered why some artists never seem to grow? The answer might be simpler than you think: they never start. Procrastination could be your biggest barrier to success...
 
In this eye-opening episode of Creative Juice, Jack and Circa tackle the #1 reason artists don't grow—failure to take the first steps towards growth! Learn about the psychology of procrastination in a music career and practical strategies to overcome it, the importance of being willing to experiment with marketing, releases, and content, how to focus on actions that move your business forward!
 
Whether you're debuting your first track or you’re an artist with millions of fans, this episode is packed with insights on how to take action on new opportunities, overcome limiting beliefs, and start pursuing your goals!
 
DISCOVER:
How To Break Through Procrastination At Any Career Stage
What Experimental Approaches Can Help You Move Past The Starting Line In Your Music Career
Where To Focus Your Efforts To Propel Your Music Business Forward
How AI Can Be Experimentally Used To Build Systems And Tools
How To Learn To Effectively Use New Tools Fast
Why Artists Fail To Act On Additional Opportunities As They Grow
How Limiting Beliefs Can Hold You Back And Strategies To Overcome Them
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation…
 
In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From picking the best music to lead your marketing to brand building, people problems, and capturing viral audiences, there’s a lot of ground to cover from our 8 years of running a music marketing agency.
 
If you want a leg up that blogs and textbooks can’t give you, let the lessons in this episode point you in the right direction for navigating music marketing and the industry!
 
DISCOVER:
Why Some Music Just Isn't Marketable and How To Select Your Best Music
Where Music Videos REALLY Fit Into Your Marketing Strategy
Why Social Media Virality Doesn’t Always Equal Easy Monetization
How Repetition Is Key In Your Online Marketing
Why People Problems And Bad Strategy Go Hand In Hand In Music
Why The Belief That Music Is Recession-Proof Is A Myth
How The Pareto Principle Applies To Artists
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

A simple trip to the grocery store today could change the course of your music career. Don't believe it?
 
In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and content newsworthy!
 
If you want to stand out online among all the content noise, apply the lessons from this episode to your social media strategy and finally bridge the gap between the attention of strangers and fans!
 
DISCOVER:
Why Many Artists Fail To Grab Attention Online
How Terrible Copywriting On Social Media Is Costing You Fans
How Tabloids, Reddit and Celebrity Gossip Can Help You Write Amazing Headlines
How To Make Your Music Releases Newsworthy
Where To Find Inspiration Outside Of Music For Your Copywriting
The Difference Between Capturing The Attention Of Fans Vs. Strangers
Why Insane Clown Posse Is The "World's Most Hated Band"
How To Use True Stories To Create Real Connection With Your Audience
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point...
 
In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and content, and to structure offers and promotional cadences based on real fan feedback!
 
If you want to fine-tune the processes that will actually grow and scale your fan base and your career, the insights from this episode have you covered!
 
DISCOVER:
How Circa Started Indepreneur With Personal Conversations
Why Growth Isn't Solely About Creating Better Music
How To Set Realistic Goals For Long-term Success
How To Use A 9-word Email To Engage Your Audience Effectively
How To Build And Reverse Engineer A Promotional Cadence That Fits Your Strategy
What Artists Can Learn From Taylor Swift About Maximizing The Value Of A Release
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!

Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch!
 
In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth of fast releases, dive deep into what assets and content you should have ready for both pre-release and ongoing marketing efforts, and best practices for distribution and effective pitching to playlists!
 
Before dropping your next song, let this episode be your checklist with strategies and tips to make it your most successful release yet!
 
DISCOVER:
What Assets And Content You Need For An Impactful Pre-Release And Post-Marketing
Best Practices For Distribution And Timing
How To Utilize Spotify For Artists For Playlist Pitching
What Spotify's Audio Profiling Means For Your Tracks In The Recommendation Engine
When To Consider Pre-save Campaigns
Why Post-marketing Is The Most Critical Phase Of Your Release Strategy
When To Consider Using Paid Traffic To Boost Your Visibility
 
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
How To Kick Start A Fanbase With Content
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!