37 min
E29 - Aesthetic experiences Customer Experience (CX) Management
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- Marknadsföring
In this podcast, Carlos Velasco interviews PhD student Maria Pombo (https://mariapombo.netlify.app) about her work on aesthetic experiences. The interview is based on these articles:
Pombo, M., Brielmann, A., & Pelli, D. G. (2022, March 4). The intrinsic variance of beauty judgment. https://doi.org/10.31234/osf.io/jm83e
Pombo, M., & Pelli, D. G. (2022). Aesthetics: It’s beautiful to me. Current Biology, 32(8), R378-R379.
Pombo, M., & Velasco, C. (2021). How aesthetic features convey the concept of brand premiumness. Psychology & Marketing, 38(9), 1475-1497.
Hosted on Acast. See acast.com/privacy for more information.
In this podcast, Carlos Velasco interviews PhD student Maria Pombo (https://mariapombo.netlify.app) about her work on aesthetic experiences. The interview is based on these articles:
Pombo, M., Brielmann, A., & Pelli, D. G. (2022, March 4). The intrinsic variance of beauty judgment. https://doi.org/10.31234/osf.io/jm83e
Pombo, M., & Pelli, D. G. (2022). Aesthetics: It’s beautiful to me. Current Biology, 32(8), R378-R379.
Pombo, M., & Velasco, C. (2021). How aesthetic features convey the concept of brand premiumness. Psychology & Marketing, 38(9), 1475-1497.
Hosted on Acast. See acast.com/privacy for more information.
37 min