eComm Profit Podcast with Dawn Sinkule Dawn Sinkule

Join me, Dawn Sinkule, as I unpack the critical elements of email marketing that could skyrocket your eCommerce business to new heights. Listen in as we explore why a robust email strategy isn't just a good idea—it's an absolute must. You'll learn about the power of segmentation and personalized communication, which ensure that your customers feel understood and valued. We don't stop there; discover how to maintain interest and loyalty without over-relying on discounts by sending newsletters packed with informative, educational, and promotional content.
 
In this episode, we also tackle the sophistication of email marketing automation strategies. I'll guide you through the creation of impactful email sequences, from a compelling welcome series to re-engagement campaigns for lapsed customers. You'll gain insights into targeting potential customers who've shown interest but haven't committed, and learn the importance of personalized, dynamic content that speaks directly to their needs. As a bonus, we wrap up with a heartfelt appreciation for our listeners and extend an exciting invitation to collaborate with my team at Digital Dawn. Tune in for a masterclass in leveraging email marketing as a powerful tool for eCommerce success.
 
Resources talked about in this episode
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For: (01:03) - Mastering Email Marketing for eCommerce
(08:17) - Welcome Series for Brand Introduction
(09:14) - Email Marketing Automation Strategies
(16:46) - Optimizing Flows Through Split Testing
 

The journey from local markets to dominating the digital shelf is no small feat, especially in the world of chocolate. Sterling and I explore the tactical maneuvers that led JoJo's Chocolate to thrive on Amazon and later, in retail havens like Sprouts and Costco. We examine the impacts of the pandemic, pivoting to double down on e-commerce, and the resulting surge in online sales. Sterling's insights into differentiating a brand in a crowded marketplace and the art of product sampling reveal the thoughtfulness required to convert the curious into the committed.
 
Resources talked about in this episode
Guest website -JoJo's Chocolate
Guest social media - Instagram, TikTok, and Facebook
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For: (00:03) - Building a Successful Ecom Business
(03:35) - The Impact of Sugar on Health
(08:35) - Building a Strong Online Brand
(17:04) - Influencer Marketing Strategies and People
(18:10) - Marketing Strategy for Brand Promotion
(22:31) - Building a People-Centered Brand
 

Join us on a transformative journey with Serra Coate, soul embodiment coach and author of "Enlightened Beings: The Awakening," as we explore the profound concepts of soul embodiment and enlightenment. Serra shares her personal path from a deep connection with nature to mastering energy work, Reiki, and shamanism. Listen in as she illuminates the idea of enlightenment as a means to increase our vibrational frequency and align with our soul's innate love, enhancing both personal growth and the evolution of our planet.
 
Resources talked about in this episode
Products mentioned – 
Soulful Awakening: https://serra-coate.mykajabi.com/soulful-awakening-free-mini-soul-work-course Soulwork with Serra: https://serra-coate.mykajabi.com/serraphine  Journey with Spirit Guides Course: https://serraphine.com/journey-w%2F-spirit-guides Guest website -https://serraphine.com/ 
Guest social media -Instagram
Guest scheduler -Book a Session
Guest book -Enlightened Beings: The Awakening
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For: (00:03) - Exploring Soul Embodiment and Enlightenment
(07:39) - Finding Your Inner Voice and Shifting Mindset
(13:09) - How to Get Over Negative Self Talk
(21:06) - Understanding the Energy World and Human Life
(24:02) - Exploring Energy Medicine and Shamanism
(28:37) - The Relationship of Money and Personal Growth
 

Dawn explores the world of digital analytics with expert MaryBeth Maskovas. With nearly a decade of experience, MaryBeth shares insights on debunking data analytics myths and emphasizes the importance of holistic analysis beyond platform-specific metrics. Together, they discuss the concept of incrementality and offer practical tips for businesses to navigate data analytics effectively. From leveraging tools like Google Analytics and Optimizer to conducting market intelligence research, this episode provides valuable insights for entrepreneurs aiming to harness the power of data-driven decision-making in their businesses.
 
Resources talked about in this episode
Guest website -MaryBeths Website
Guest social media - MaryBeths LinkedIn
Guest scheduler -MaryBeths Scheduler
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
 
Key Takeaways To Tune in For:
(00:56) - Using Data to Drive Business Growth
(10:02) - Pairing Metrics in Business Is Important
(15:32) - Understanding Incrementality in Marketing
(20:53) - Business Data Analysis Tools and Strategies
(26:27) - Market Research and Data Analytics Importance
 

Ever wondered how the practice of meditation could revolutionize one's business? Join Dawn Sinkula as she engages with the extraordinary Irena Miller, an energy alchemist and spiritual life guide. Irena's insights bridge the gap between the meditative mind and business acumen, showcasing a personal transformation that is not only inspiring but also indicative of the profound impact intuition, emotional release, and alignment with inner calling can have on professional growth. Together, they unravel the intricate connection between gut feelings and strategic decision-making, highlighting how yoga and energy work pave the way for achieving true potential, both in life and in the competitive world of eComm businesses.
Irena's website - https://irenamiller.com/
Irena's social media - Facebook, Instagram, YouTube, TikTok
Irena's Meditation Bootcamp - https://www.irenamiller.co/chakras1
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/

Thank you for being with us throughout this incredible year! We've cherished every moment of sharing these remarkable conversations with you. From diving into the insights of eCommerce experts to spotlighting industry-changing brands, our journey this year revolved around exploring the vast realm of eCommerce and digital marketing. As we gear up for the next year, get ready for an even more exhilarating season featuring phenomenal brands and industry experts that promise to astound you. Your support means the world, and we're eagerly looking forward to the New Year together. Wishing you joyful holidays and a fantastic year ahead!
 
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/