eCommerce Impact Podcast Jessie Healy

Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. In this episode, we talk about - How to figure out your CAC goal and lifetime value At what stage should a brand be more aggressive with acquisition targetsHow to forecast cash flow for your business How to get your per-unit co...

This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- The UAM method to increase your conversion - Usability, Anxiety & Motivation How social proof makes your product seem genuine The biggest misconceptions about CRO What REALLY motivates a customer to buy your product Why you need to ask diffe...

This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and insights from Ben Dyer, Head of Growth at Webtopia, we uncover key strategies and shifts crucial for e-commerce growth in 2024.Key Discussion P...

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand!In this week’s episode we cover-What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for getting an investment for your ecom brand What makes you the right person to scale a brandWhich route should you choose- investment, bootstrapp...

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about-How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok shopHow the brand Frost Buddy scaled their business with TikTok shopHow to get a hold of creators that crushHacks to repurpose UGC for mul...

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with ShopifyTricks to a more effective Shopify homepage Which review platforms he loveTips to improve your performance on Shopify store What to put on your ‘about you’ pageWhen should you jump from Shopify to Shopify plus What are the benefits of Shopify plus How to ...