Episode 1: Infinitely Cool Your Market Flow

* Intro Thought:
* The relevance of social media
* Are any businesses "safe" from needing to be online?
* Kevin Smith (from Clerks and other so-so classics) story http://twitter.com/thatkevinsmith, http://silentbobspeaks.com/?p=393
* Is there a formula?
* Established Site: Yelp - http://yelp.com
* Is your business in there?
* Special Offers
* New "check ins"
* iPhone monicle
* New Site: Google Buzz - http://google.com/buzz
* Do you care?
* Should you care?
* Does everything from Google require so much attention?
* Branding issue: - Dave
* Comcast rebrands as Xfinity: http://www.xfinity.com/home/ & http://www.pcmag.com/article2/0,2817,2358807,00.asp
* Free Thinkers Online
* Pick a site, blog post, book - Seth Godin's blog, http://sethgodin.typepad.com/
* The Attention Economy: Understanding the New Currency of Business, Thomas H Davenport, John C Beck http://www.amazon.com/gp/product/1578518717?ie=UTF8&tag=glycoboy-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1578518717
* Third Tribe Marketing http://thirdtribemarketing.com/ -
* Putting the Public Back in Public Relations, Brian Solis http://www.amazon.com/gp/product/0137150695?ie=UTF8&tag=complalive-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0137150695