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Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

The DTC Insider Brian Roisentul

    • Näringsliv

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

    Turning Your Team Into a Content Generation Machine

    Turning Your Team Into a Content Generation Machine

    In this episode, Brian Roisentul sits down with Annette Azan, founder and CEO of Nuudii System, a revolutionary boob-wear solution that bridges the gap between bras and going braless. Annette's innovative approach has led to impressive growth and a loyal customer base.

    We're here to dive into her journey, the unique challenges she’s faced, and what makes Nuudii System stand out in the market.
    Here’s a glimpse of what you’ll learn: Key Drivers Behind 196% YoY Growth
    Insights on Meta Ad Strategy: The Power of Video and Analogies
    Customer Retention Strategies: Rewards Program, SMS, and Email
    Building Loyalty with No Direct Competitors
    Team Members in Brand Videos: Enhancing Authenticity and Customer Connection

      Sponsor for this episode: This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 45 min
    2 Metrics Successful Brands Are Obsessed With

    2 Metrics Successful Brands Are Obsessed With

    In this episode, Brian Roisentul goes over 2 important metrics that successful brands are OBSESSED with and helps them know whether they are paying too much to acquire customers.
    Here’s a glimpse of what you’ll learn: How to find out if you're paying too much to acquire customers
    Why most DTC brands don't track these metrics
    How to calculate each of them
    A tool that can save you many hours of tedious calculations

      Sponsor for this episode: This episode is brought to you by BSR Digital. 
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 12 min
    The Secret Sauce Behind BattlBox's Success

    The Secret Sauce Behind BattlBox's Success

    In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox.

    Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies.
    Here’s a glimpse of what you’ll learn: How They Have Built Their Amazing Community
    Ways to Leverage a Community

    A Thorough Breakdown of Their Content Creation Process

    Their TikTok Shops Strategy

    The Simple, Yet Effective, Manual Actions That Sets Them Apart

      Sponsor for this episode: This episode is brought to you by BSR Digital. 
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 59 min
    Patents and Subscriptions: Phyla's Blueprint for Skincare Success

    Patents and Subscriptions: Phyla's Blueprint for Skincare Success

    Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.
    Here’s a glimpse of what you’ll learn: Yug's Background
    Partnering with Shiseido
    Obtaining Patents for Acne Treatment Technology
    Overcoming Higher Customer Acquisition Costs
    The Importance of Customer Activation in Skincare
    Retention Strategies and The Role of Customer Education
    What He Would Do Differently If He Had to Start Phyla From Scratch

     
    Sponsor for this episode: This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.
     

    • 47 min
    From NFL Grit to Brain Health Businessman

    From NFL Grit to Brain Health Businessman

    Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition.

    Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicated to developing science-backed supplements for cognitive health and brain function.
     
    Here’s a glimpse of what you’ll learn: His background as an NFL Player
    Transition to Business Owner
    Why He Thinks Amazon is The Wild West of Online Retail

    Lessons Learned from Approaching the 100th Retailer
    Scaling Up by 800% in 2024

    How To Maintain Quality Amidst Competition
    Managing Influencer Impact
    Expanding Beyond Texas and National Retail Strategies

      Sponsor for this episode... This episode is brought to you by BSR Digital.
     BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 45 min
    The Non-So-Stalker Method To Land Nordstrom

    The Non-So-Stalker Method To Land Nordstrom

    Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".
    Here’s a glimpse of what you’ll learn: His Entrepreneurial Journey

    Behind the Scenes of the Partnership with Nordstrom
    Adapting to Economic Challenges: Business Strategy Adjustments

    The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels
    Pros and Cons of DTC in the Skincare Industry
    Lessons Learned and Insights Gained
    Navigating Challenges as an Entrepreneur

    "Quit to Win": Inspiration Behind the Book

     
    Sponsor for this episode: This episode is brought to you by BSR Digital.
    BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

    To learn more about BSR Digital, visit their website or book a call here.

    • 56 min

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