The CX Cast Forrester

Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. Grégoire Charpe-Civatte, VP of CX and Innovation, joins the CX Cast this week to discuss how the CX team embeds CX into the firm's strategy and drives action across the organization. 

Featuring:

Grégoire Charpe-Civatte, VP of CX and Innovation at Majid al Futtaim

Show notes:

Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. CX At Majid Al Futtaim 



We discuss: 



How do you make CX resonate in very different businesses? 

What’s happened since Majid al Futtaim won our CX award last year, and what’s top of mind now? 

How are you scaling for innovation? 

What’s next? How are you using AI? 

How can you get stakeholders engaged in your CX research program? Forrester analyst Senem Biyikli combines her research expertise with practitioner interviews to offer best practices.

Customer experience for IT (CX4IT) is a concept that transforms how IT operates, placing customers at its center. Forrester Principal Analyst Gordon Barnett explains how to build experience-driven IT organizations and why it matters. We discuss how CX pros can inspire, inform, and collaborate with IT leaders to achieve great CX for IT.  

Featuring:

Gordon Barnett, Principal Analyst

Show Notes:

Customer experience for IT (CX4IT) is a concept that transforms how IT operates, placing customers at its center. Forrester Principal Analyst Gordon Barnett explains how to build experience-driven IT organizations and why it matters. We discuss how CX pros can inspire, inform, and collaborate with IT leaders to achieve great CX for IT.  



We discuss: 



Who are the “customers” in CX4IT? 

Is there a specific definition of CX when it comes to IT offerings? 

What are the benefits of CX4IT? 

Do CX pros partner with IT to make CX4IT happen, or is this an opportunity space? 

Does best-in-class CX4IT look the same in every organization? 

How can CX pros approach the IT org to inspire change? 



Read The Tech Executive’s Guide To CX4IT to learn more. 

Sam Stern, Senior Manager of CX at LinkedIn, returns for a discussion on customer-centric culture. Along with a candid assessment of the current state of customer-centric culture at LinkedIn, he offers his perspective as a former Forrester analyst-turned-practitioner.

Sam Stern, founding CX Cast host, returns to the podcast to share his experiences as Senior Manager of CX at LinkedIn. Sam and Angelina talk about the importance of maintaining trust and confidence by improving customer experiences.

It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences.