Geronimo Unfiltered TBC Studios

If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it?

Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s determined to get that EVEN lower. 

You’ll hear: 

The incredible story of how Cappo set up his first studio

One thing you need to do IMMEDIATELY when you start your first gym (it’s going to save you SO much time and stress)

2 UNBELIEVABLE stories from his meeting with the NRL Coach that changed the way he ran his WHOLE business… 

The three big things Cappo swears by to free up his time and focus on the big picture

Cappo's unconventional hiring method that keeps his staff staying with him for the LONG-HAUL

… and a whole lot more 

Check out Tribe Social Fitness on IG @tribesocialfitness or www.tribesocialfitness.com

WANT MORE:
To say thank you for listening to the pod we’re offering a FREE 3 Step Action Plan for your gym or fitness studio, which you can book at http://free3stepactionplan.com/
Find out more about working with the Geronimo team at thegeronimoacademy.com
Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio.

The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv.

The even better news? It only takes 6 weeks.

You’ll hear: 

Why following the advice of your HQ is LOSING YOU MONEY and what to do instead

The investment you NEED to make to INCREASE your profit (and they’ll pay for themselves)

A REAL story about a client who followed these steps and is the owner of TWO successful studios growing month-on-month

… and a whole lot more

Watch along at home with the video version here.
Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS.

WANT MORE:

Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down.

Feel like you?

Listen to this episode if you:

Have tried everything you can think of but are still not making a profit

Have stopped paying yourself to pay your trainers

STILL have the fight you and you’re just missing the HOW


Watch along at home with the video version here.
Get your FREE GROWTH GAME PLAN for your gym or fitness studio here. DO NOT MISS THIS.

WANT MORE:

Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

“Is it profitable to own a gym in 2024?”
“Is a gym a good business to start?”
“Is the fitness industry growing?”

These are some of the MOST searched questions on Google about gyms and their profitability.

The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year.

“Okay, but those gym owners are just LUCKY.” 

That’s where you’re wrong. They’re not lucky, they’re not mythical creatures, and it's certainly not due because of the network they’re a part of.

They’ve put in the work. They’ve stopped blaming external circumstances and put PROCESSES into place so that they can GROW their business. 

In this episode, I’m diving deep into how successful the fitness industry can be IF you can only think and work like a BUSINESS OWNER.

You’ll hear: 

Stats that PROVE the profitability of the fitness industry

The net margin that you can EASILY reach in your studio

What the SUCCESSFUL studios are doing that sets them apart from their competition

Why you’re earning money but your studio has STOPPED growing

… and a whole lot more 

Queue up these episodes next:
🎧The Four Levels of Business: The Path to Owning MULTIPLE 7-Figure Studios
🎧You Will NOT Grow With a Team Full of Casuals
🎧Structure Your Week Like This and You Will Make MORE Money
🎧 Triple Your Growth by Hiring THIS Staff Member

WANT MORE:

To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here


Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

On today’s podcast,  we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you.

Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so that when their gym flooded a few weekends ago, members immediately drove down to the space to help clean up the studio.

They know all of their members INDIVIDUALLY and yet are still in a position to be able to work 4x days a week, and they aim to reduce that even further. How did they achieve this balance, and what lessons can you learn from their success?

Tune in to find out.

You’ll hear: 

How they created incredible relationships with their members

The motivation that has kept them going for 18 YEARS

The steps they took to get OUT of the dark moments in their business and get back on their feet

Why the size of your studio will impact your business in ways you haven’t considered 

How they were able to get their TIME back and reduce their hours in the business

… and a whole lot more 

Want to learn more about Soul Fit? Check out their IG @soulfitwoonona or over on Facebook and their website https://soulfitwoonona.com/

In this episode, we mentioned our mindset episodes with NLP Coach Kylie Ryan. Check out Part One and Part Two to learn more about what might be holding you back.

WANT MORE:

To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here.

Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Studios constantly tell us that their group sessions are a massive “vibe”. 

But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad?

The studios that don’t know, are the same studios going broke. 

We say it time and time again… your members don’t give a shit about your ski erg. Most of them don’t really care about your program either. What they DO care about - is being part of a community. And the BEST way to do this, is to have trainers that are actively building relationships with the members because then guess what? 

They’ll keep coming back.

But how do you implement this? Joining me on today’s poddy is the one and only Pete Day.
Pete Day (PD or Pedro to some) is known for being a 3x time F45 Playoffs Fitness Competition Champion and World Record Holder AND owning two of the most successful F45 gyms in Sydney.

Suffice it to say, he knows his stuff.

Join us as we talk about how to get your trainers NAILING their group sessions, how you can measure the success of your trainer's programs AND the most common problems members face at studios so you can make sure you’re not part of the problem.

You’ll also hear: 

The 3 pillars that will transform your ‘good’ trainer into one that people LOOK FORWARD to training with

How to get the member who HATES feedback to engage in your classes

How to create ‘coachable experiences’ that will stay with your members for a LIFETIME

… and a whole lot more 

Download our 5* Trainer Scorecard and get those trainers to memorable status ASAP.

WANT MORE:

To say thank you for listening to the pod we’re offering to brainstorm a FREE 3-STEP ACTION PLAN for your gym or fitness studio, which you can book in here.

Find out more about working with Geronimo at thegeronimoacademy.com


Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza