61 avsnitt

Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Haven’s Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and I had a lot to learn. So, I started meeting everyone I know and respect who could advise me — on production and distribution, sales and legal, PR and social media. Then, I started having those conversations here, as a podcast, so that other founders can learn from them as well. This is the story of Haven’s Kitchen Sauces. But it’s also the story of every growing brand. Because We’re all In the Sauce.

In the Sauce Heritage Radio Network

    • Karriär

Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Haven’s Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and I had a lot to learn. So, I started meeting everyone I know and respect who could advise me — on production and distribution, sales and legal, PR and social media. Then, I started having those conversations here, as a podcast, so that other founders can learn from them as well. This is the story of Haven’s Kitchen Sauces. But it’s also the story of every growing brand. Because We’re all In the Sauce.

    Episode 62: Building Your Brand Story Doesn't Come With a Playbook

    Episode 62: Building Your Brand Story Doesn't Come With a Playbook

    Melissa Duren Conner is a publicist and strategic thinker with 12 years of industry experience. As a partner at Jennifer Bett Communications, Melissa oversees overall brand strategy, positioning and execution for emerging, fast-growing companies including Andie, Magic Spoon, Recess, and Parachute. On this episode of ITS, Melissa and Ali talk about multi-channel brands needing multi-channel marketing strategies, why media trumps digital ads any day, and how to dig deep to understand your core consumer.

    • 57 min
    Episode 61: Building Overnight Success Can Take a Few Years

    Episode 61: Building Overnight Success Can Take a Few Years

    Loren Brill is founder and CEO of Sweet Loren’s, known for its delicious clean-label cookie dough. On this eposode of ITS, Ali and Loren talk about the slow and steady ramp to Sweet Loren’s best year yet, as the company just ranked #114 in Inc. 500 and Loren was chosen as one of Inc.’s 2019 Female Founders. Overnight success often takes years, and Loren's story is not to be missed.

    • 45 min
    Episode 60: Building a Big A$$ Squad

    Episode 60: Building a Big A$$ Squad

    Ellen Bennett is founder and CEO of Hedley & Bennett, the culinary lifestyle brand that redefined the word APRON. In the past 5 years, H&B has grown into a kitchen essentials empire, creating chef's wear for over 6,000 restaurants, and outfitting home cooks from coast to coast through their website and retailers. On this episode of ITS, Ellen and Ali talk about building structure around creativity, community, and how good partnerships depend on each brand knowing who they are, who they're for, and what makes them magical.

    • 52 min
    Episode 59: Building When the Founder Isn't the CEO

    Episode 59: Building When the Founder Isn't the CEO

    Marco Canora and Andrew Garner are the force behind Brodo – the fresh bone broth that jumpstarted the broth trend in 2014. That winter, Marco opened a little window next to his award-winning restaurant Hearth, in the East Village. Soon after, Andrew came to Brodo as its CEO. On this episode of ITS, Ali speaks with Marco and Andrew about how the relationship came to be, how it works now, and what Brodo is up to in 2020.

    • 57 min
    Episode 58: Building Strategically

    Episode 58: Building Strategically

    James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early stage CPG brands. On this episode of ITS, Ali and Dr. Richardson talk strategy: why it's critical, how it protects founders (sometimes from themselves), what the critical elements of a good strategy are, and how a one-line competitive strategic statement can literally make the difference between a good company and a great one.

    • 58 min
    Episode 57: Building with a Sibling

    Episode 57: Building with a Sibling

    Amy and Peter Rothstein are the sibling Co-founders of Dona, the spice-based beverage company that began by selling its award-winning chai concentrate to coffee shops in 2014. On this episode of ITS, Peter and Amy tell Ali all about their journey, how they manage building Dona together, what they've learned along the way as well as what's in store for Dona.

    • 49 min

Mest populära podcaster inom Karriär

Andra som lyssnade prenumererar på

Mer av Heritage Radio Network