27 min
Judges' Insights: Being Human - How to use new technologies to connect brands and customers D&AD in audio
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- Utbildning
From interactive, experiential events to products and services, brands are successfully connecting with consumers on a human level. The use of data, AI, and other tools is becoming more prominent; will this aid or hinder this human touch? In this session Kate Dawkins (Kate Dawkins Studio), Jo Barnard (Morrama), Jon Biggs (MediaMonks) and Greet Jaans (Publics Sapient)discuss how creativity is evolving, what makes a pencil-winning piece of work, how it is judged and what the future holds.
Recorded at D&AD Festival 2019 in London.
*For 57 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (https://www.dandad.org/en/d-ad-awards/) and see if our judges agree.
From interactive, experiential events to products and services, brands are successfully connecting with consumers on a human level. The use of data, AI, and other tools is becoming more prominent; will this aid or hinder this human touch? In this session Kate Dawkins (Kate Dawkins Studio), Jo Barnard (Morrama), Jon Biggs (MediaMonks) and Greet Jaans (Publics Sapient)discuss how creativity is evolving, what makes a pencil-winning piece of work, how it is judged and what the future holds.
Recorded at D&AD Festival 2019 in London.
*For 57 years D&AD has stimulated and celebrated creative excellence in commercial creativity, annually inviting 250 of the world’s greatest creative practitioners to judge the year's finest work. If you think you have a campaign or a project that deserves a D&AD Pencil, enter your work into the D&AD Awards (https://www.dandad.org/en/d-ad-awards/) and see if our judges agree.
27 min