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Keep Optimising eCommerce Podcast Network
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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Online Advertising
- Next month = Offline Marketing
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/
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Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf
Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.
In this episode, we discuss:
The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbers
Dive in:
[05:23] Data smart brands win in evolving industry.
[07:57] Brands struggle, need to understand profitability.
[10:37] Maximizing margins requires dynamic budget and structure.
[15:50] Understanding data attribution in a changing world.
[19:08] Google Consent Mode v 2 affects retargeting heavily.
[22:09] Control budget, creatives, and product collections effectively.
[25:11] Insider Tips from Wesley!
Find the notes here: https://keepopt.com/210
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable
Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.
In this episode, we discuss:
Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads that resonate with listeners
Dive in:
[03:10] 30-year media research career transitioned to podcasting.
[07:09] Podcasting offers targeted reach and audience engagement.
[12:10] Podcast advertising offers incredible opportunities for brands.
[13:55] Podcasting advertising: test, tiers, and programmatic market.
[19:01] Content matches sensibility, tone, mood for audience.
[20:40] Insider Tips from Tom!
Find the notes here: https://keepopt.com/209
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!
Our favourite Google Ads experts from advertising agency Digital Gearbox.
In this episode, we discuss:
What’s new in Google Ads What’s currently working And what’s still working well
Dive in:
[04:56] Google can use AI to track user data.
[09:36] Google AI chat box creates ad content.
[10:49] Search ads now have single shorter headlines.
[14:29] AI, smart bidding crucial for best results.
[17:42] Tip for using Performance Max.
[22:30] Insider Tips from Becky and Jonny!
Find the notes here: https://keepopt.com/208
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer
Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!
And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.
In this episode, we discuss:
Shifting the focus from targeting to better creatives Making the most of Facebook’s automation tools The importance of accurate data tracking and integration
Dive in:
[07:10] New advertisers have it easier now.
[12:33] Expensive marketing shifts focus, avoiding treating customers statically.
[15:40] Pixel code tracks website events for analysis.
[16:36] API sends more complete first-party data.
[21:58] Advanced machine learning AI automates streamlined campaigns.
[23:04] Advantage Plus Shopping encourages more creative control.
[24:30] Insider Tips from Jon!
Find the notes here: https://keepopt.com/207
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.
In this episode, we discuss:
How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce
Dive in:
[04:51] B2B offers scalable, economical way to expand.
[08:26] Selling to businesses requires different strategy.
[09:45] Merchants must plan and market for success.
[14:16] Biggest used features of the SparkLayer system.
[17:06] 50-50 split between experienced and new B2B merchants.
[20:34] Insider Tips from Alex!
Find the notes here: https://keepopt.com/206
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify
Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.
In this episode, we discuss:
Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of agile and scalable tech stack
Dive in:
[05:46] 54% browse online, maximize impact with both.
[07:07] Technology affects physical retail experience, now crucial.
[13:29] Key elements: tech stack, informed decisions, leveraging partners.
[16:50] Partners play critical roles in business success.
[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker.
[23:16] Insider Tips from Ben!
Find the notes here: https://keepopt.com/205
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor