eCommerce Podcast Network

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24 aug.

WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock. In this WWYD episode, Dan walks through what he would do if he became the first serious CFO at a fast-growing DTC brand. He shares practical advice on fixing reporting, improving unit economics, finding hidden margin, and unlocking cash from inventory so brands can grow faster without losing control of profitability. Hit PLAY to hear: The first thing a new CFO checks in a fast-growing DTC brand 👀 Why your Shopify dashboard might be lying about profit The 3 margin numbers every eCommerce founder must understand 💸 How one brand found 8 extra margin points without selling more When to reinvest profit into ads instead of taking it off the table 📈 The hidden inventory mistake that could be trapping six figures of cash in your warehouse 📦 Key timestamps to dive straight in: [05:17] Understanding Sales and Margins Discrepancies [07:56] Managing finances in eCommerce [13:03] Understanding Contribution Margin Basics [16:57] Analyzing industry benchmarks and margins [18:28] Analyzing Profit and Loss Statements [22:46] Managing stock levels and cash flow [24:28] Listen to Dan’s Top Tips! Full episode notes here: https://ecmp.info/609 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
2021-10-11

eCommerce Operations improvements are ALL about enabling growth with Lovepop's Dan Nephew

Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015 and last year grew 44%. We discuss why Ops is so crucial right now, how it's been key to enabling the growth of Lovepop. Lots of tips in here for businesses large and small - PLUS we talk about Headless too. Get all the links and resources we mention at eCommerceMasterPlan.com Check out Brightpearl https://ecmp.info/brightpearl This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
7 sep.

How Products Get to Market Faster – and How AI helps Shoppers Find Them

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from catalog to consumer. Rithum’s single connected network now has over 40,000 brands, suppliers and retailers including Walmart, Marks & Spencer, Samsung, and many more. Before his decade at Rithum Mark spent 10 years at Tesco supporting all drop ship and marketplace sellers to list and launch on Tesco.com. In this episode, Chloe and Mark unpack the hidden engine behind modern eCommerce growth: product data. They explore how brands can get products to market faster, manage listings across multiple marketplaces, and prepare their data for the next wave of AI-powered shopping and search. Hit PLAY to hear these 5 big wins: 🤖 Why AI search is making product data more important than ever ⚡ The “time to online” metric that directly affects revenue 🛒 How to sell on multiple marketplaces without managing 20 separate stores 🔍 The product data mistakes that lead to costly returns 🧠 How leading brands structure data for both humans and AI shoppers 🚨 Why retailers are becoming stricter about claims like “sustainable” Key timestamps to dive straight in: [05:53] Describing products with evidence [08:06] Managing different retail platforms [12:19] Brands asserting eCommerce guidelines [15:21] Negotiating retail brand guidelines [17:20] Handling Marketplace Customer Expectations [22:33] AI implementation challenges and oversight [23:22] Legal challenges in agentic commerce [29:34] Storing and sharing business data [32:04] Listen to Mark’s Top Tips! [36:17] Episode sponsored by Rithum. Find out more about Rithum >>> https://ecmp.info/rithum Full episode notes here: https://ecmp.info/611 Episode sponsored by Rithum. Find out more about Rithum >>> https://ecmp.info/rithum --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
3 aug.

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2million in sales this year. In this episode, Jennifer reveals how Calla Shoes grew from a personal frustration into a £2 million global eCommerce brand. Discover the customer-first mindset, SEO strategy, and partnership approach that helped the business scale to customers in 92 countries while staying laser-focused on solving a real problem. Hit PLAY to hear: 👠 How Calla Shoes grew into a £2M brand by solving one overlooked customer problem 🔍 Why SEO still drives most of their traffic after nearly 10 years in business 📞 The surprising customer research method Jennifer swears by (and it's not AI) 🌍 How a niche footwear brand expanded to 92 countries worldwide 🤝 The partnership strategy that's turning podiatrists into powerful referral partners 💡 How customer feedback directly shaped some of Calla Shoes' best-selling products Key timestamps to dive straight in: [06:15] Embracing constant learning in eCommerce [07:49] Global marketing on a budget [10:09] Searching for wedding shoes with bunions [13:15] Embracing unique needs in footwear [16:43] Listening to customer feedback [20:50] Collaborations with podiatrists and influencers [23:02] Listen to Jennifer’s Top Tips! Full episode notes here: https://ecmp.info/606 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
2024-09-25

10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management

Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social Snowball Dive in: [04:23] Optimize customer journey for effective Black Friday. [06:53] Fix conversion tracking and analytics for Q4. [09:54] Enhance data tracking to recover lost sales. [14:02] Ensure timely, warranted exposure for Black Friday. [16:50] Use giveaways to boost newsletter subscriptions efficiently. [20:18] Test creatives and audiences early for Black Friday. [25:42] Optimize marketing based on stock levels and trends. Find the notes here: https://keepopt.com/223 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON --- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
26 aug.

CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting

Carolina Dibb set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Company. At her consultancy she help’s independent eCommerce brands understand customer behaviour and improve website performance through customer insight, analytics and optimisation strategy. In this episode, Carolina explains how to move beyond surface-level metrics and use customer behaviour data to uncover what’s really stopping shoppers from converting. She shares a practical framework for identifying opportunities, prioritising changes, and making smarter optimisation decisions. Dive in: [05:38] Identifying and optimizing narratives [07:22] Analyzing Metrics and Conversion Rates [13:26] Optimizing eCommerce conversion rates [14:24] Challenges of A/B testing in marketing [19:29] Reviewing metrics for strategic focus [21:44] Improving product setup processes [25:27] Insider Tips from Carolina! Let Customer Behaviour Data Lead Your CRO Strategy The best CRO decisions start with data, not opinions. Carolina explains that many brands jump straight to solutions before understanding the real problem. Instead, look at your analytics, heatmaps, and customer feedback together to uncover the story behind the numbers. Break your data down by product, page, traffic source, or customer type to find patterns. When you understand how customers actually behave, you can focus your efforts where they will have the biggest impact. Turn Metrics Into Actionable Insights A conversion rate is just a number until you understand what is driving it. Carolina encourages brands to dig deeper instead of looking at overall performance alone. Find out where shoppers are dropping off and why. Someone who never adds to cart needs a different solution than someone who abandons checkout. Looking at customer behaviour in context helps you build stronger hypotheses and make smarter optimisation decisions. Focus on Continuous Improvement, Not Perfect Testing Not every website change needs a complex A/B test. Carolina says many proven best practices, like adding reviews or improving product descriptions, can simply be rolled out and monitored. The key is to make changes methodically and track what happens afterwards. Review your conversion data regularly and let it guide your next priority. CRO works best when it becomes an ongoing process of learning and improving, rather than a one-time project. Takeaways: Carolina urges us to let data guide website improvements. Stay curious, dig deeper into analytics, and keep an open mind about what really needs fixing in your business.Heatmaps are an underrated superpower. They reveal how humans actually navigate your site, showing what gets noticed and what’s ignored. Observing real behavior builds empathy and sharper decisions.Don’t get stuck chasing the one magic metric. Carolina recommends layering qualitative and quantitative insights. Pair stats with real customer feedback for that holistic, human-centered perspective.Processes protect your learnings. Carolina stresses the value of repeatable SOPs for site changes so you don’t relearn the same things every year. Culture happens in the systems you create.Culture of curiosity for the win. Keep asking, observing, and adjusting as the world changes. Making time for monthly reviews ensures brands grow with their ever-evolving customers. Find the notes here: https://keepopt.com/316 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
15 apr.

14 Top Tips to Grow Your eCommerce Store

You’re listening to a milestone episode – the Keep Optimising Podcast’s Episode 300!! 🎉 To celebrate, Chloe Thomas has brought together 13 expert guests and asked them one powerful question: “What’s your top tip for eCommerce growth right now?” The result? A fast-paced, insight-packed episode covering everything from brand building and data foundations to popups, promotions, and performance marketing. Here’s our guest line-up for this special episode: Dan Coleman from Coleman Marketing,Amy Budd from Launch,Jaye Cowle from Launch,Lucy Bloomfield from Magic Marketer,Stephen Honight from The LM07 Agency,Sam Wright from Blink SEO,Charlie Semmence from Leaf Signal,Roman Petrochenkov from Carwow,Anna Wilson from Key Ascent,Fiona Thompson from LoyaltyLion,Dan Bond from RevLifter,Taras Talimonchuk from Claspo,and Eric Sheinkopf from The Desire Company. It’s the episode you’ve been waiting for — so tune in to hear 14 actionable tips to help you grow your eCommerce business smarter, faster, and more profitably 🚀 Find the notes here: https://keepopt.com/300 **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
2024-12-18

AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. In this episode, we discuss: The secret to writing AI-powered product descriptions that actually convert Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce How to use AI to uncover hidden customer desires and boost engagement The future of copywriting: Will AI replace human writers? Dive in: [05:23] Improving AI for better product descriptions. [09:25] Start with clear direction; quality input yields success. [13:02] Ensuring data quality for AI requires depth. [16:36] Use Descriptomizer; track and analyze engagement metrics. [17:32] Score product descriptions using "emphasis analysis". [21:43] AI reshapes copywriting, humans remain essential. [24:50] Insider Tips from Thomas! Find the notes here: https://keepopt.com/235 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
2024-10-16

Attribution: Revamping Your Attribution Strategy with Luke Carthy

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on. In this episode, we discuss: The complexity of attribution marketing Why focusing on single channels will no longer work Using first-party data and tools to improve accuracy Dive in: [05:53] Early warning system indicates analytics tracking issues. [09:10] Apple stricter on data-sharing; makes attribution complex. [10:58] Privacy changes, Google Analytics updates, economic shift impacts. [17:46] First user channel indicates initial site discovery. [21:02] Consider all attribution models in customer journey. [24:05] User ID helps unify multi-device user data. [27:11] Attribution report reveals complex, multi-touchpoint conversion process. [30:02] Insider Tips from Luke! Find the notes here: https://keepopt.com/226 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
2024-12-30

Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener. Hit PLAY to hear: How 42% of UK landfill textile waste comes from homewares—and what to do about it The Green Room’s unique approach to eco-friendly eCommerce growth Secrets to cutting packaging costs while staying sustainable Why collaboration (not competition) drives success in sustainability Practical tips to kick-start sustainability in any eCommerce brand Key timestamps to dive straight in: [04:59] Helping SMEs simplify and implement sustainability strategies. [06:47] Green Room fosters sustainable innovation and collaboration. [11:29] Small group collaboration expanded to over 35 brands. [14:22] Quarterly webinars share solutions across departments. [19:55] Reduced packaging costs lead to overall savings. [20:53] Listen to Top Tips from Jules and Mirry! Full episode notes here: https://ecmp.info/523 Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

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WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

eCommerce Operations improvements are ALL about enabling growth with Lovepop's Dan Nephew

How Products Get to Market Faster – and How AI helps Shoppers Find Them

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management

CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting

14 Top Tips to Grow Your eCommerce Store

AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

Attribution: Revamping Your Attribution Strategy with Luke Carthy

Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

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