50 avsnitt

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman iHeartRadio

    • Näringsliv

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.

    Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.”

    Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.”

    It's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic. Learn why he was so committed to brands as a 5-year old (hint: it had something to do with living so close to Nike!), how a landscaping gig played an outsized role in his understanding of business, and how he's harnessed teams and research to modernize legacy brands. 
    Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

    • 43 min
    The Real Story of MTV: Founder’s Edition

    The Real Story of MTV: Founder’s Edition

    Today, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.  
    Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

    • 55 min
    Marisa Thalberg: “Connect the dots that aren’t obvious”

    Marisa Thalberg: “Connect the dots that aren’t obvious”

    From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple reason she’s been championing audio as a vital marketing tool for years. Plus, discover how she’s ushered Lowe’s through a period of growth during this pandemic while showcasing the company’s spirit.  
     
    [Interview recorded on May 19.]
     
    Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

    • 42 min
    Dave Cote: “I benefited from second chances. I always kept that in mind”

    Dave Cote: “I benefited from second chances. I always kept that in mind”

    For anyone struggling to lead their company through the current climate, Dave Cote has some advice for you. The legendary former chairman and CEO of Honeywell ushered his company through two big recessions while growing it from a $20 billion business to a $120 billion one. Tune in as Dave tells Bob how he marshaled his company's leadership in a storm, what he learned from Jack Welch, and how his rural New Hampshire upbringing shaped his independent streak. 
    Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

    • 42 min
    “Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

    “Believe in your own greatness”: Advice from Tim Cook, David Chang, Abby Wambach and more

    In this Special Edition of Math and Magic, Bob sifts through his favorite graduation speeches from Commencement: The Podcast, to share lessons for aspiring leaders. Learn why Google X's Astro Teller thinks you need to embrace your inner “weirdo” to solve the world's biggest problems, what Abby Wambach thinks you need to know about teamwork, and why Tim Cook thinks reading Lincoln might be the perfect inspiration for these times. Plus, advice from Sienna Miller, Guy Raz and David Chang! 
    Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

    • 33 min
    Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

    Hans Vestberg: “This country relies on connectivity. My job is to empower and energize my company in these times.”

    Though the world has stopped, we've been able to text with friends, video conference relatives, check e-mails and stream content. It's easy to take for granted. But that incredible access is possible thanks to executives like Verizon’s Chairman and CEO, Hans Vestberg. How did Hans prepare the Verizon network to respond so effectively to something so unpredictable? How has he transitioned his team to working remotely? And how does he manage to exercise and spend time with family while doing his job? (Spoiler: it comes down to spreadsheets!) Listen to Bob and Hans as they discuss how handball shaped Hans' leadership, what having a family of police officers means for his worldview, and why he's championed 5G from the earliest stages.  
    Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

    • 37 min

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