"What you wear is what you represent." UPRISERS was founded by Creative Director Michelle K. Hanabusa, a fourth-generation Japanese American. Michelle amassed an impressive resume in the fashion + design industry prior to UPRISERS. While working in corporate, she noticed a disconnect between the consumer and the company. Inspired by the origins of streetwear culture and its ability to connect people through creative mediums, she made her own. Always the trailblazer, Michelle is celebrated for her charismatic approach in leading collaborative projects with diverse, like-minded folks– ultimately inspiring valuable and intentional conversations.