30 avsnitt

Your source for insight into China's culture industry: Listen to those creating and producing content in the world's second-biggest cultural market. Hosted by Aladin Farré, and co-produced by SupChina.

Middle earth - China's cultural industry podcast SupChina

    • TV och film

Your source for insight into China's culture industry: Listen to those creating and producing content in the world's second-biggest cultural market. Hosted by Aladin Farré, and co-produced by SupChina.

    #30 Connecting Chinese and European film producers

    #30 Connecting Chinese and European film producers

    For years, Chinese producers only had eyes for the “Hollywood model.” That is, big-budget projects and, hopefully, even bigger returns. After volatile times for the Chinese film industry, and events like the Fan Bingbing tax evasion scandal, producers realized that other business models can exist.

    To explore how this industry is changing, host Aladin Farré held a remote interview with Cristiano Bortone, who runs Bridging the Dragon. This association has connected European and Chinese filmmakers since 2014, with the support of various Western film funds, production companies, and festivals (such as the FIRST International Film Festival — please see episode 23 of Middle Earth). 

    Middle Earth is produced by China Compass Productions. If you have a China-themed cultural product, please get in touch!

    With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.

    Recommendations:

    Road Pictures (路画影视传媒 lù huà yǐngshì méi), a Chinese film distribution company that focuses on art house film. 

    New Classics Media (新丽传媒 xīn lí chuánméi), a Chinese entertainment and media company that focuses on remakes.

    Mahua Fun Age (开心麻花 kāixīn máhuā), a Chinese company that focuses on comedy films and live theater.

    • 34 min
    #29 Online KOL marketing in China

    #29 Online KOL marketing in China

    Key opinion leaders, or KOLs, have a strong connection to Chinese internet users and are now highly sought after to sell products to huge audiences on ecommerce websites and streaming platforms. Elijah Whaley, chief marketing officer at PARKLU, explains to Aladin Farré the reasons why this growing industry works so well in China and how, eventually, livestreamers may end up consuming the same brands that hired them in the first place.

    Middle Earth is produced by China Compass Productions. If you have a China-themed cultural product, please get in touch!

    With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support. 

    Recommendations:

    Two famous livestreamers in China: Lǐ Jiāqí 李佳琦, also known as Austin Li, and Melilim Fu, a beauty and makeup influencer.

    • 35 min
    #28 The effects of the coronavirus on China’s entertainment industry

    #28 The effects of the coronavirus on China’s entertainment industry

    China’s culture and entertainment industry is bracing for serious challenges amid the COVID-19 epidemic. This particularly applies to the film and tourism sectors, which are facing significant headwinds. Yet while people remain quarantined at home, short-video apps and the gaming sector are seeing massive traffic spikes. Terry Mieremet (an entrepreneur in the tourism industry), Cecily Huang (a producer at Australian Broadcasting Corporation), and Sebastian Francois (a gaming industry consultant) join this month's panel to give their insider views on the subject. 

    Middle Earth is produced by China Compass Productions. If you have a China-themed cultural project, please get in touch!

    With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.

    Answers to the quiz:

    1) The Spanish flu was the deadliest flu epidemic ever recorded.

    2) The most viewed films in China right now are Contagion and The Flu.

    3) Battle of Pathogens is the game co-launched by the publicity department of Haidian District Committee and People's Daily and developed by Bytedance-owned Ohayoo.

    4) There have been 20,000 concerts canceled in China and Hong Kong since the outbreak of the coronavirus. 

    • 42 min
    #27 Building Wanda Studios in Qingdao

    #27 Building Wanda Studios in Qingdao

    Dalian Wanda Group, led by billionaire Wáng Jiànlín 王建林, invested heavily in China's movie industry over the past decade. In 2014, at the cost of $8 billion, Wanda Studios Qingdao was founded. This move was aimed at establishing a dynamic supply chain that would be able to facilitate the creation of entire films, from production to distribution. After debt issues forced Wanda to sell its majority stake in the venture to Sunac, another Chinese property developer, the studios were rebranded as Oriental Movie Metropolis.

    Gary Kho, the former chief technical officer and chief marketing officer of Wanda Studios Qingdao, worked for the studios throughout their construction. In this interview, he describes how the facilities were built, identifies some of the challenges that the film industry faces domestically, and expounds on his work in bridging divides between China’s film and TV industry and those abroad.

    Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!

    With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.

    Recommended watching: 

    The film Wandering Earth (流浪地球 2019), shot at Wanda Studios.

    • 42 min
    #26 China’s soft power in Africa

    #26 China’s soft power in Africa

    How do the Chinese government and companies engage with the public in Africa? Nillah Nyakoa (journalist at China Radio International), Eric Olander (managing editor of The China Africa Project), and Maria Repnikova (assistant professor of global communications) join host Aladin Farré to explore the different ways China sells, and fails to sell, its story to an entire continent.




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    Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!

    With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.

    Recommendations:

    The TV series Mao Doudou and Her Sweet Days (媳妇的美好时代 2009), which was dubbed in Swahili.

    Two Chinese vloggers, Zhao Huiling and Fyjo Molly, who travel throughout Africa.

    The short-video app Vskit, which is made by the Shenzhen-based mobile phone manufacturer Transsion.

    • 1 tim.
    #25 How to publish a book in China

    #25 How to publish a book in China

    Professor Federico Castigliano is the author of Flâneur: The Art of Wandering the Streets of Paris, which was published in English and Chinese by the Chinese Academy of Social Sciences in 2018.

    Federico talks to host Aladin Farré about the process of writing and publishing a book in China and how it compares with the process in Europe and the U.S.

    With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.

    Like the podcast? Take a few minutes to fill out this survey.

    Recommended reading: Brothers (兄弟 xiōngdì, 2005 and 2006), by Yú Huá 余华.

    • 41 min

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