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The Mums With Hustle Podcast is created for you - the lover of small businesses, the mumpreneur, the midnight blogger and the hardcore hustling mum! If your looking to learn more about creating an online business, small business, social media presence or blog, then join Tracy Harris as she extracts the gold from everyday Mum entrepreneurs, killing it in their industry. Listen to the inspirational stories of those who have started, grown and achieved success in their own niche and be challenged as Tracy delivers their learnings in easy, actionable tips you can implement TODAY!

Mums With Hustle Podcast Tracy Harris

    • Karriär

The Mums With Hustle Podcast is created for you - the lover of small businesses, the mumpreneur, the midnight blogger and the hardcore hustling mum! If your looking to learn more about creating an online business, small business, social media presence or blog, then join Tracy Harris as she extracts the gold from everyday Mum entrepreneurs, killing it in their industry. Listen to the inspirational stories of those who have started, grown and achieved success in their own niche and be challenged as Tracy delivers their learnings in easy, actionable tips you can implement TODAY!

    MWH 215 : 3 Instagram Musts in 2020

    MWH 215 : 3 Instagram Musts in 2020

    3 Instagram Musts in 2020





    Woohoo! It's 2020 and if there's one thing I'm certain of it's that Instagram isn’t going anywhere this year.



    The platform is only getting bigger and better for businesses, so now is your time to jump on Instagram and build your audience so you can get people moving from just knowing about you to actually doing business with you.



    Today, I’m going to be sharing the 3 Instagram musts in 2020.



    Now, grab your pen and paper, and let’s get into it!

    Key Takeaways:

    >> [0:44] The other day, I was chatting with one of my Social Method Society Members and she asked where she should be focusing on Instagram in 2020. So I thought I’d jump on the podcast and share the 3 Instagram Musts in 2020!



    >> [2:09] There are two things that make you better at Instagram:



    Practice!

    Being in an environment where Instagram marketing is being taught and you’re in a community with other people who are doing this as well.



    >> [2:47] If you’ve been waiting to join the Social Method Society, the doors will be opening again in February! You’ll be able to join us and start taking those steps and being the person who has a successful business according to your own definition of success. Go to socialmethodsociety.com and jump on the waitlist.



    >> [4:28] The purpose of these three things is to start building your audience and getting people moving from just knowing about you to actually doing business with you.

    1. Instagram Stories

    >> [5:25] You can not be on Instagram in 2020 and not do Instagram Stories!



    IG Stories go for 15 seconds.

    You don’t need to be on camera.

    Instagram is always investing in this platform’s feature!



    2. Collaborating on Instagram

    >> [7:11] Embrace unpaid collaborations because it’s collaboration over competition, people!



    >> [8:14] There are so many ways you can collaborate for free on Instagram. If you’ve never collaborated before, make a list of 12 different brands (personal brands of small businesses) that you want to collaborate with. This is one collaboration per month!



    >> [9:03] The purpose is to expand your audience on Instagram. If the purpose is to expand, come up with a list that you can collaborate with to help you reach that end goal of growing your audience.



    >> [10:40] You don't need to figure out HOW you're going to collaborate, just yet. It can be intimidating or scary to put yourself out there to work alongside someone because most humans fear rejection.



    >> [12:48] If you’re interested in learning more about collaboration, click HERE. Another great episode to check out is episode 202 with Alice from Alice in Healthyland, which you can find HERE.

    3. DMs on Instagram

    >> [14:14] If you’re a personal brand or business owner and your DMs are switched off, you’re missing out on a lot of business.



    Turn your DMs on!

    You can build relationships and your network through Direct Messages.



    >> [16:35] When your audience replies to your IG Stories, it does loads for you in regards to the Instagram algorithm!

    The Wrap Up

    >> [17:17] It takes TIME to learn Instagram, so these are my top three suggestions before you dive into all the other awesome aspects of Instagram.



    >> [18:12] I hope to see you in the Society because these are the strategies that we teach inside the Academy! Go to socialmethodsociety.com and jump on the waitlist.



    >> [18:35] Are you ready to take action? Pick one thing to focus on out of the three things listed below and do it:



    Introduce yourself in your IG Stories!

    Write down the 12 collaboration partners in 2020. Please take a picture and share it in your Stories tagging me @mumswithhustle so I ca...

    • 21 min
    MWH 214 : 5 Crispy Copy Tips with Jay Crisp Crow

    MWH 214 : 5 Crispy Copy Tips with Jay Crisp Crow

    5 Crispy Copy Tips





    Ever wished you could write words on a screen and they magically make you:

    a: feel proud

    b: money?







    Jay Crisp Crow launched the Crisp Copy Class in 2018 and Round 4 is about to kick off super soon. It's a copywriting 3 month intensive for businesswomen only, and includes everything from finding your brand voice to writing your own Sales pages.



    Join Here



     



    Affiliate Disclaimer: I feel like we all know how affiliates work these days, but basically, if you join the CCC I may receive a payment. Which is brilliant!



    Now, I hope you’re in the mood to take a little action today because this week’s episode is going to see you creating compelling copy that converts without being salesy.



    And what better person to walk us through good copywriting than the queen of copy herself, Jay Crisp Crow!



    In her old life, Jay juggled a family, a disability, and a communications job that sucked the juice from her bones. Then she had firm words with herself, found her voice, and took her own gig on the road. Through Crisp Copy, Jay writes blow-your-hair-back premium copy for brands, big and small, and teaches women in business how to write copy that sells through coaching, consulting, and courses.



    Some days she runs a business just as a middle-finger to everyone who said she couldn't make a living writing or tells her she charges too much. Don't judge. Motivation is different for everyone.



    During this episode, Jay is going to share precisely what makes good copy, 5 tips you can implement today, and what someone should look for when outsourcing their copywriting.



    Let’s get into it!

    KEY TAKEAWAYS:

    >> [0:26] This episode is proudly brought to you by mumswithhustle.com which is the ultimate online learning hub supporting mums in starting, growing and scaling drop dead gorgeous businesses. And I’m Tracy Harris. I’m an Instagram Strategist, online business coach, and host of this podcast.



    >> [1:36] I hope you’re in the mood to take a little action today because this week’s episode is going to see you creating compelling copy that converts without being salesy.

    ABOUT TODAY’S GUEST:

    >> [2:06] In her old life, Jay juggled a family, a disability, and a communications job that sucked the juice from her bones. Then she had firm words with herself, found her voice, and took her own gig on the road.



    Through Crisp Copy, Jay writes blow-your-hair-back premium copy for brands, big and small, and teaches women in business how to write copy that sells through coaching, consulting, and courses.



    >> [2:50] Some days she runs a business just as a middle-finger to everyone who said she couldn't make a living writing or tells her she charges too much. Don't judge. Motivation is different for everyone.



    >> [3:23] During this episode, Jay is going to share precisely what makes good copy, 5 tips you can implement today, and what someone should look for when outsourcing their copywriting.

    WHAT DOES JAY DO?

    >> [7:04] Jay is an Australian based conversational conversion copywriter for brave business women around the world and copy coach to wannabe word nerds.



    >> [8:33] Her purpose lies in helping and teaching women by writing heart-pulling, belly-snagging, powerful copy for brands and business owners who are brave enough to convert.



    >> [11:22] Conversational conversion copy is not manipulative. It’s telling a story and then offering someone something.



    >> [14:15] Jay was terrified when she started her business; however, it changed her life! She went from a scared, small woman to owning all the parts of her. Her business Crisp Copy was the catalyst to start that change.

    • 47 min
    MWH 213 : How To Choose Your Word of the Year

    MWH 213 : How To Choose Your Word of the Year

    How To Choose Your Word of the Year





    Every single year, I choose one word to represent my upcoming year. I do this instead of setting New Year’s Resolutions because the concept of having a word of the year is to have something that anchors you.



    It also gives you a lens or filter to see everything through.



    During this week’s podcast episode, I’m going to help you choose your own word of the year (WOTY), and how to use that word to drive you being super intentional in every aspect of your life and business.



    Let’s get into it!

    Key Takeaways:

    >> [1:07] Welcome to the first episode of 2020! Having a word of the year is an amazing way to kick-start your year and I’m going to get into why that is, how to come up with your own WOTY, and how to use your WOTY to become super intentional in every aspect of your life and business.



    >> [2:43] Some people have New Year’s Resolutions; however, I do not. Instead of setting New Year’s Resolutions, I set goals. This is a great podcast you should check out if you’re keen to set goals for 2020.



    >> [4:15] I thought I’d share with you what my 2016, 2017, 2018, and 2019 WOTYs were and what my 2020 word of the year is!



    2016 - Authentic

    2017 - Intention

    2018 - Growth

    2019 - Ease

    2020 - Love



    >> [5:19] When you choose your WOTY, you’re going to feel in total alignment with that word. Don’t choose a word because it sounds like something you should be choosing and don’t overthink it!



    >> [6:30] I want to share with you some of the words that my Social Method Society Members have picked for 2020!



    Susanne from @susannelilleyphotography chose the word “Organised”.

    Robyn Miller from @mentalloadproject chose the word “Bolder”.

    Leanne Rowe from @limeandmortar chose the word “Ambition”.

    Joanna from @lifethreadboutique chose the word “Fearless”.



    Choosing Your Word of the Year

    >> [9:40] Who you are being as a person is going to drive what you do in your business. And this has a direct effect on what you experience or what you have.



    >> [10:42] Some individuals choose their word of the year through meditation, but maybe that’s not your jam. Maybe you prefer to walk? Or maybe through some form of movement? Prayer? Or just sitting by yourself?



    The thing all of these practices have in common is solitude. It’s having time by yourself with your own thoughts.



    >> [12:00] Carve some time out for yourself, as little as 5 or 10 minutes, to practice solitude in some form. Then ask yourself, “What do I need in order to welcome the most positive growth and abundance in my life and business in 2020?” And then sit and be while the word comes to you.



    >> [14:20] You need to lean into your word of the year, so the first thing you should do is write it down. What I’ve done is write my word of the year in the middle of my chalkboard door, and I welcome anyone questions about my word.

    Moving Forward With Your Word Of The Year

    >> [16:00] Brainstorm or journal around the below categories to gain clarity around your year.



    Relationships

    Health

    Business

    Family

    Society

    Religion/Spirituality

    Life

    Finance



    The write your word really big in the middle of your paper.



    Ask yourself, “How am I going to bring more and intentional and bring (insert your word of the year) into my Relationships?”



    Do this for each of the categories.



    >> [17:59] Last year, in 2019, whenever a decision would come up or things would feel hard/heavy or overwhelmed, I would bring my focus back to my word of the year. I’d ask myself, “How can I make this easy?”



    >> [22:55] What can be the ripple effect of bri...

    • 27 min
    MWH 212 : How To Stop Letting Your Mind Hold You Back with Shannon Irvine

    MWH 212 : How To Stop Letting Your Mind Hold You Back with Shannon Irvine

    How To Stop Letting Your Mind Hold You Back





    Did you know that you have the power to reprogram your mind so that you can be living the life you’ve always wanted? It’s true, and today’s guest is here to tell you exactly how.



    Today’s guest is Dr. Shannon Irvine. She’s a mum, entrepreneur, high achievement mentor, host of the Epic Success Podcast and a philanthropist. Shannon has a Ph.D. in Neuro-Psychology and helps her clients “neuro-hack” their success by harnessing the power of the brain to hardwire productivity, goal attainment, and high performance mindset mastery.



    What I love the most about Shannon is that she didn’t come from entrepreneurial roots, but she has always been driven to create something impactful.



    So if you’ve ever felt like your mind has been holding you back and leading you to procrastinate and dwell in self-doubt then today’s episode is one that you are going to want to listen to and take notes.



    During this episode, Shannon is going to share why neuro-hacking is so important for entrepreneurs, how you can harness the power of your mind to create the business and life that you want, and how to kick imposter syndrome to the curb for good.



    Let’s get into it!

    Key Takeaways:

    >> [0:24] Can you believe 2019 is almost over? This year has been so full and so amazing. And I just want to say if you have been one of the many lovely ladies who have left us a five star review on iTunes then thank you, thank you, thank you.



    >> [1:24] Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach so we can continue to empower incredible women in business and serve them so that they are also able to design a life and business they love.



    >> [1:45] I want to share today from Tara over at @aussiecurve. She wrote: “What an inspiration you are for small new businesses like me. I listen to you every week and take notes. Thank you.”



    >> [2:23] You do not have a “small” business. You have a business! As soon as I read your review, I knew I had to address this on the podcast because sometimes when we call our business “small” it’s really just our mind holding us back from big things.

    ABOUT TODAY’S GUEST:

    >> [3:10] Today’s guest is Dr. Shannon Irvine. She’s a mum, entrepreneur, high achievement mentor, host of the Epic Success Podcast and a philanthropist. Shannon has a Ph.D. in Neuro-Psychology and helps her clients “neuro-hack” their success by harnessing the power of the brain to hardwire productivity, goal attainment, and high performance mindset mastery.



    >> [4:29] During this episode, Shannon is going to share why neuro-hacking is so important for entrepreneurs, how you can harness the power of your mind to create the business and life that you want, and how to kick imposter syndrome to the curb for good.



    >> [6:05] Shannon’s children are the fuel behind everything that she does. Shannon figured out that she’s not quite employee-able, so she knew entrepreneurship was for her!

    YOUR MIND AND NEURO-HACKING

    >> [8:23] Most entrepreneurs believe that there is something that makes other entrepreneurs successful.



    >> [9:48] When Shannon had her son, she got into the mindset that she wouldn’t be able to raise her child and run her business at the same time. She actually thought about letting her business go. But then she had a mindset shift and she hired a mentor where she learned that her thoughts have power.



    >> [12:23] Shannon went into Neuro-Psychology for a Masters and she was viewing it from an entrepreneurial point of view. She learned that you can re-map your brain and your wires!



    >> [14:19] Many of your beliefs and resistances that you tell yourself are just a story that you’re telling yourself.

    • 42 min
    MWH 211 : Overwhelm In Business – What No One Tells You

    MWH 211 : Overwhelm In Business – What No One Tells You

    Overwhelm In Business - What No One Tells You





    Overwhelm is something that I’ve spoken about on the Mums With Hustle blog before, but moreso in the sense of avoiding Instagram overwhelm.



    Today’s episode is a bit different as we’re going to be talking about overwhelm, energy, and how to be more present in your daily life.



    I will say that after this episode, you may want to take action by journalling your thoughts and feelings surrounding overwhelm so that you can become more aware of how/when overwhelm crops up for you.



    Let’s get into it!

    Key Takeaways:

    >> [0:53] If you’re listening to this episode and you’re a mum, you’re juggling all the balls. I’m right there with you.



    >> [1:54] Mums With Hustle is an online education platform that is all about supporting mothers in starting, growing, and scaling their businesses. One of the greatest tools we have in this era is Instagram, so I love teaching my ladies how to use it with ease.



    >> [2:52] This week, I’m going to be talking about that feeling of overwhelm that leads to us feeling burnt out and stressed.



    >> [5:34] When we are feeling overwhelmed (especially during the holiday season), it doesn’t take much to see yourself being short and curt with people. You certainly don’t want that affecting your business or personal life.



    >> [6:30] It’s really important to be able to feel in control, joyful, and present throughout the year (not only during the holidays).

    Where Does Overwhelm Come From?

    >> [8:03] Where does overwhelm come from? Overwhelm starts in our own brains in our thoughts. It comes from others. And overwhelm comes from boundaries. What boundaries do you have in place in order to manage your own work/life business?



    >> [10:01] Our thoughts are habits. If you say you’re overwhelmed, then you’re thinking that you’re overwhelmed. You end up taking or avoid taking the same actions.



    >> [11:57] Your thoughts are cycles. You have the power within you to change the cycle and break that by bringing in a very deliberate effort to disrupt this pattern.



    >> [13:50] The hustle doesn’t have to be hideous. Being a business owner doesn’t mean you can’t switch off. There are so many other people who are not operating from a space of overwhelm. They are happy, successful and mothering and running a business that feels good to them.



    >> [15:26] Overwhelm really is a state of mind. With awareness and conscious effort, we can change our states of mind.



    >> [16:13] Sometimes our bodies can feel the sensation of overwhelm. It shows up and you go around telling yourself this story that you’re overwhelmed. For some people that energy and feeling of overwhelm, isn’t even your own.

    The Feelings Of Overwhelm



    Those feelings, those thoughts, that energy, hasn’t even come from your own stuff.

    Often we carry the energies and emotions of other people.

    Anything you engage or interact with can enter your emotional space.

    Some people are more sensitive to this than others. They’re more physically able to tune into the emotional experience of other people. Essentially, they empathise on a deeper level.



    >> [20:38] A highly developed empath is able to pick up on their vibe or energy, to the point where they can deeply feel the emotions of others.



    >> [23:16] I’m an empath, and it took me 30 years to even hear what the word was. I’m telling you this because you may not be overwhelmed, you may be carrying the weight of other people’s emotions as your own.



    >> [25:41] If you can feel yourself feeling the pain, be aware that it is not your overwhelm. Have a moment to say, “No, thank you.” Imagine that their emotions are a pizza that you hate and imagine rejecting that and giving it back to them.

    • 33 min
    MWH 210 : How She Attracted Her Dream Audience of Buyers on Instagram with Annette McIntosh

    MWH 210 : How She Attracted Her Dream Audience of Buyers on Instagram with Annette McIntosh

    How She Attracted Her Dream Audience of Buyers on Instagram





    The power of Instagram once you have attracted the right audience is absolutely INCREDIBLE. Because guess what? An audience of quality followers is what builds your business faster than any other strategy out there. #ItsTrue



    That’s exactly what today’s guest is going to share with you today because Instagram accounts for 48% of all of her sales!



    Today's guest is Annette McIntosh! Annette is a mum, the designer and head honcho behind Danger and Moon. Most days you’ll find her knee deep in pretty paper things, juggling mum life with her passion for partying. A fashion graduate, Annette spent 16 years at the forefront of the rag trade forging her career as a designer, textile and graphic designer and senior trend forecaster. She's travelled the world for some of Australia's biggest retailers and worked along side industry icons, before taking the leap into running the studio full time.



    During this episode, Annette is going to walk us through who her ideal Instagram follower is, how she attracts her ideal follower and why it's important to have an audience of buyers rather than just an audience.



    Let’s get into it!

    Key Takeaways:

    >> [0:29] Today’s episode is brought to you by Hashtag Hustle. It is my Instagram audience building course, and I’m really excited to let you know that Hashtag Hustle has been updated and is ready to be launched. This the course that hundreds of women have been able to grow their audience. For the next three days only (until Dec 5th), you can save yourself a $150 discount by heading over and enrolling. Check it out at mumswithhustle.com/hashtaghustle!



    >> [3:11] For my Social Method Society Member’s, you can find your own special Member’s Only deal inside of the Social Method Society.

    About Today's Guest:

    >> [3:54] Today's guest is a Hashtag Hustle graduate and her name is Annette McIntosh! Annette is a mum, the designer and head honcho behind Danger and Moon. Most days you’ll find her knee deep in pretty paper things, juggling mum life with her passion for partying. A fashion graduate, Annette spent 16 years at the forefront of the rag trade forging her career as a designer, textile and graphic designer and senior trend forecaster. She's travelled the world for some of Australia's biggest retailers and worked alongside industry icons, before taking the leap into running the studio full time.



    >> [5:45] During this episode, Annette is going to walk us through who her ideal Instagram follower is, how she attracts her ideal follower and why it's important to have an audience of buyers rather than just an audience.

    Annette’s Instagram Journey

    >> [9:47] Annette was on Instagram, but she had no idea how to use it as a marketing strategy for her business.



    >> [10:40] Throughout her time taking Hashtag Hustle, Annette came up with a beautiful ideal customer that she now targets on Instagram. She even named her avatar and build her lifestyle out!



    >> [15:30] Annette has built her ideal following full of her target audience by knowing exactly who she was!



    >> [16:34] Annette has been putting in a sprinkle of herself into her Instagram marketing, so she can build relationships.



    >> [17:44] In order to grow, she needed to let go. She brought on a Social Media Manager (S*M) to write her captions and now her S*M is nailing Annette’s brand voice.

    Growing an Audience of Buyers on Instagram

    >> [21:11] What does having an audience of buyers mean for Annette? She has realized that her followers buy when they are emotionally connected. 48% of Annette’s income is coming from Instagram.



    >> [25:29] When Annette first joined Hashtag Hustle, she thought she’d see instant results from the course. However, in hindsight,

    • 38 min

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