Powerful Stories with Tory Archbold Tory Archbold

Jeanniey Walden went from an elementary school teacher in the early 90s to a Digital Marketing pioneer in the early 2000s to Global Marketing and Growth Leader for Fortune 1000 companies. Now she is the founder and CEO of Liftoff Enterprises, a leading workplace expert, and host of the nationally syndicated TV show “Liftoff with Jeanniey Walden” and podcast “Liftoff Journeys.”

In this episode, Tory and Jeanniey talk about the importance of authenticity and relatability in marketing. Jeanniey discusses her experience in transforming brands and the role of customer relationships in driving success. Emphasizing the need for data-driven marketing strategies and the importance of measuring success based on brand strength and bottom-line results. She also highlights the significance of building a personal brand and shares insights from her TV show, Lift Off with Jeannie.

Key Takeaways


Authenticity and relatability are key in marketing to build strong customer relationships.
Data-driven marketing strategies are essential for measuring success and driving results.
Building a personal brand requires being authentic and sharing both professional and personal aspects of your life.
Transforming a brand involves understanding the customer and finding ways to differentiate and resonate with them.
Measuring success should consider both brand strength and bottom-line results.
Sharing wisdom and inspiring others can have a profound impact on their lives and careers.

Contact with Jeanniey: www.jeannieywalden.com

Connect with Tory: www.powerful-steps.com

Find out more about the Business Attraction Program: www.powerful-steps.com/business-attraction-program
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Gina Anstee, is the retail director for Aje Athletic and has a reputation for building and leading iconic luxury brands to unprecedented growth.

In this episode, Tory and Gina, highlight insights on retail leadership and customer experience. Gina fell into sales after starting her career in marketing and communications, and discovered the importance of building relationships with customers. Gina emphasizes the need for authenticity and genuine connections in retail, as well as empowering and celebrating her team. She discusses the use of data and analytics to drive growth and improve the customer experience, and the implementation of click and collect and same-day delivery.

Key Takeaways


Building relationships and making genuine connections with customers is crucial in retail.
Empowering and celebrating the team leads to better customer experiences and retention of talent.
Data and analytics can be leveraged to drive growth and improve the customer experience.
Click and collect and same-day delivery are important services in the retail industry.
Global trends can be used to improve local retail experiences.
Women in their 50s bring valuable wisdom and resilience to leadership roles.
Personal growth and stepping into one's power are important for career advancement.

 

Contact with Gina: www.linkedin.com/in/gina-anstee-58b5194a

Connect with Tory: www.powerful-steps.com

Find out more about the Business Attraction Program: www.powerful-steps.com/business-attraction-program
See omnystudio.com/listener for privacy information.

Hilary Decesare is an award-winning business expert, 3x International author, and pioneer of female powerhouses in Silicon Valley. As a sought-after speaker, founder of The Relaunch Co., and one of the first women to contribute to almost a quarter of a billion in sales for tech giant, Oracle and others, Hilary brings a fresh energy to industry leaders, CEOs, and entrepreneurs.

In this episode, Tory and Hilary discuss their partnership in creating Her World International, a platform and series of events for female entrepreneurs.

Key Takeaways


The importance of heart-led leadership in entrepreneurship
The need for a supportive community in midlife entrepreneurship
The three-year runway for growth and collaboration offered by Her World International

Contact with Hilary: www.therelaunchco.com

Connect with Tory: www.powerful-steps.com

Find out more about Her World International: www.herworldinternational.com
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In this episode, Tory and Catherine Fitzpatrick discuss the topic of financial abuse, which is often overlooked or misunderstood. They explore what financial abuse is, the warning signs, and the impact it has on victims. Catherine shares her personal motivation for advocating for systematic change and disrupting financial abuse. They also discuss the role of banks and institutions in supporting victims and preventing financial abuse. The conversation highlights the importance of seeking help and the challenges faced by victims in leaving abusive relationships. They emphasize the need for awareness, support, and action to address this issue.

Sarah Beale is one of Australia’s most respected real estate leaders who chooses to lead with integrity and heart.  We met when she joined our Powerful Steps Business Attraction Program and I have had great pleasure in watching her step up and into her power after a sudden family loss which empowered her to take bold moves to discover her true life purpose. She co-founded Mouve 12 months ago and has led the way in which female real estate agents are seen and heard.  In this podcast episode she shares how her grief created her purpose to build a company culture that works in terms of credibility and growth.

Key Takeaways:

Grief can cause a loss of identity, but it's important to save yourself and be a leader for your children.

Giving back to the community can be a healing experience and a way to find purpose and power.

Surround yourself with people who know more than you and share your values.

Stay focused on your vision and don't get distracted by outside noise.

Building a strong culture anchored in values is key to creating a successful business.

Take care of your physical and mental health, as they are essential for running a business.

Raising your vibration and lifting others up can create a ripple effect of positive impact.

Trust your inner voice and be willing to walk away from opportunities that don't align with your values.

Seek a tribe of like-minded individuals who can support and elevate you on your entrepreneurial journey.

Expansion and growth require taking risks and stepping out of your comfort zone.

You can connect with Sarah Beale: https://mouve.au/
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Kristina Karlsson, Founder of Kikki K shares her journey of starting and losing her first business and starting again with her new business, Dream Life with Powerful Stories host Tory Archbold. She emphasizes the importance of passion, clear vision, and perseverance in entrepreneurship and discusses the process of rebranding herself and reshaping her personal brand. Kristina's next powerful step is to give 104 talks this year, sharing her keynote on starting again with a smile.

Takeaways:


Passion is key in starting and sustaining a business.
Having a clear vision and purpose helps navigate the ups and downs of entrepreneurship.
Don't say no, say how - find solutions instead of dwelling on obstacles.
Daily rituals, such as meditation and journaling, can anchor and align oneself.
Gratitude and enjoying the journey are essential for a fulfilling life.
Setting big dreams and being kind to oneself when not reaching them can lead to great achievements.
Building a community and sharing knowledge are important aspects of personal branding.
Taking time for oneself and focusing on personal values can attract the right opportunities.
Reshaping and rebranding oneself requires authenticity and a focus on one's skillset.
Daily wins and planning for future wins can create a sense of accomplishment and progress.

Tory and Kristina will host an event together on the Power of Gratitude Wednesday 28 August 2024 in Sydney.  You can secure your ticket here.
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