Prince Ghuman on psychographics in marketing The CMO Show

Prince Ghuman, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human.
Resources
PopNeuro Blindsight: The (mostly) hidden ways marketing reshapes our brains You might also like…
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