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How do the leaders of APAC brands use storytelling to bring their big ideas to life, achieve communications goals and drive better business outcomes?

The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.

Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.

*National Winner - 2019 Australian Marketing Institute Award for Marketing Excellence in Content Marketing
*National Winner - 2019 Mumbrella NeXt 'Content Marketer' Award (Executive Producer Charlotte Goodwin)
*National Finalist - 2019 Australian Podcast Awards

Founded in 2015, The CMO Show podcast is hosted by master storyteller, speaker and author, Mark Jones. Mark is the CEO + Chief Storyteller of Filtered Media, and has more than 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax.

Filtered Media is an independent integrated marketing communications agency driven by a passion for brilliant storytelling. We provide comprehensive strategy, consulting, content marketing, public relations (PR), graphic design, video and audio production, podcasting, SEO and SEM services.

The CMO Show Filtered Media

    • Marknadsföring

How do the leaders of APAC brands use storytelling to bring their big ideas to life, achieve communications goals and drive better business outcomes?

The CMO Show is an award-winning podcast about brand storytelling, brought to you by Filtered Media.

Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.

*National Winner - 2019 Australian Marketing Institute Award for Marketing Excellence in Content Marketing
*National Winner - 2019 Mumbrella NeXt 'Content Marketer' Award (Executive Producer Charlotte Goodwin)
*National Finalist - 2019 Australian Podcast Awards

Founded in 2015, The CMO Show podcast is hosted by master storyteller, speaker and author, Mark Jones. Mark is the CEO + Chief Storyteller of Filtered Media, and has more than 20 years’ experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax.

Filtered Media is an independent integrated marketing communications agency driven by a passion for brilliant storytelling. We provide comprehensive strategy, consulting, content marketing, public relations (PR), graphic design, video and audio production, podcasting, SEO and SEM services.

    Louise Cummins on marketing, innovation & storytelling at H&R Block

    Louise Cummins on marketing, innovation & storytelling at H&R Block

    Louise Cummins, Marketing and Digital Innovations Director at H&R Block sits down with host Mark Jones to discuss how marketers can tap into the zeitgeist to tell remarkable stories.

    • 25 min
    DJ Dikic on solving pain points & designing ‘joyful’ CX at Tint

    DJ Dikic on solving pain points & designing ‘joyful’ CX at Tint

    DJ Dikic, co-founder of Tint, sits down with host Mark Jones to discuss disrupting the paint industry to provide a ‘joyful’ customer experience (CX) and direct-to-consumer (DTC) sales and marketing strategy.

    • 39 min
    Prince Ghuman on psychographics in marketing

    Prince Ghuman on psychographics in marketing

    Prince Ghuman, Professor of Neuromarketing, author, and CEO and Founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing.

    • 33 min
    Nicole McInnes on telling stories of transformation at WW

    Nicole McInnes on telling stories of transformation at WW

    Nicole McInnes, Director of Marketing and Commercial at WW, sits down with host Mark Jones to discuss rebranding Weight Watchers, balancing short term needs with long term planning during a crisis, and the commerciality of marketing.

    • 32 min
    Brent Hill on video content and collaboration during COVID-19 at South Australia Tourism Commission

    Brent Hill on video content and collaboration during COVID-19 at South Australia Tourism Commission

    Brent Hill, Executive Director at South Australia Tourism Commission, sits down with host Mark Jones to discuss how tourism marketers can continue to connect their audience to the stories of what their destination has to offer during COVID-19.

    • 29 min
    Ashley Killeen on brand storytelling during COVID-19 at OzHarvest

    Ashley Killeen on brand storytelling during COVID-19 at OzHarvest

    Ashley Killeen, Head of Impact at OzHarvest, sits down with host Mark Jones to discuss authentic brand storytelling, spreading messages of hope, and driving supporter engagement during COVID-19.

    • 37 min

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