Radio on Main Street RAB

In the fourth episode of this continuing series, we hear the live conversation Erica Farber had with Salem Media Group’s Jamie Cohen, senior vice president of Broadcast Digital. Jamie’s media career has always been about transformation working for media companies as they grapple with digital change, including newspapers and radio. In this discussion, Jamie shares his perspective on radio’s digital transformation.

In this third episode of the series, we hear the live streamed conversation Mike Hulvey had with Jason Barrett, owner and operator of Barrett Sports Media. Jason shares how the sports radio format continues to explode with roughly 700 sports stations across the country. He also talks about the opportunity that enables broadcasters to tap into the passion and credibility of live and local events and how the listener’s trust and radio’s unique live and local ability to produce connections is a great differentiator for the radio medium.

In the second episode of the series, we hear the live conversation Erica Farber had with Donnie Simpson, a legendary media trailblazer and award-winning program director. In this podcast, Simpson reflects on his 55-year career in broadcast radio and shares a few fun stories from his days on the radio as well as advice on what it takes to be successful.

In this first episode of the series, we hear the live conversation Mike Hulvey had with the Erica Farber, an icon in the radio industry where listeners have the opportunity to hear from Erica about her radio journey and the experiences that led her to lead RAB during a successful twelve-year tenure.

In the 17th and final episode of this ANA Masters series, Erica Farber chats with Blair Fischer, director of national partnerships at Westwood One to gain her thoughts on her first Masters of Marketing conference. Blair shared so many nuggets of great advice for radio sellers, regardless of whether you are national or local. Have a listen and you’ll be energized and reminded how passion for our medium is infectious and ultimately leads to growth.

In the 16th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber sat down with Robyn Streisand, founder and CEO of both The Mixx – a strategic creative agency, and its holding company, Titanium Worldwide – a collective of independent- and minority-owned agencies providing a one-stop shop for brands. Both agency brands are grounded in love, resilience and strength. Robyn’s mission is to implore marketers to reignite the value with what their brands mean and represent and live by it, which is a great reminder for all of radio’s iconic collection of brands that inform and entertain consumers every single day.