Sports Management Podcast Marcus Filipsson

Welcome to episode 147 of Sports Management Podcast
Ishveen Jolly is the CEO & founder at OpenSponsorship.  
Ishveen describes OpenSponsorship as an An Airbnb for sponsorships which connects brands to professional and collegiate athletes.
In this episode we spoke about:
Why she founded OpenSponsorship Running a company in the US from the UK Sponsorship vs Partnership How to evaluate a successful sponsorship How the Olympics impacts OpenSponsorship The changes NIL brough to the sponsorship space And much more!
WATCH ON YOUTUBE: https://youtu.be/pBb_wTUqxS0 
Timestamps:
00:00 Intro 
02:22 OpenSponsorship
10:15 Elements of Successful Sports Sponsorship
12:00 Monetization and Fundraising
24:20 Challenges and Skills in Entrepreneurship
26:53 Advice for Young Professionals
32:42 Future of Open Sponsorship
31:30 Outro
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Ishveen's Channels:
https://www.instagram.com/ishveenj/ 
https://twitter.com/IshveenAnand 
https://opensponsorship.com/ 
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Welcome to episode 146 of Sports Management Podcast.
Liam Scully is the CEO of Lincoln City Football Club. Liam has more than 20 years of experience working in football, and he is not even 40 years old. He started his career via an apprenticeship and worked his way up to become Chief Executive of Lincoln City.
In this episode, we spoke about:
How he became CEO of Lincoln City FC in 2017 How his interest for football started The Win/Develop Mission of the club Their vision to be a forward thinking sustainable club The Stadium Redevelopment Project Being a part Community owned club Why Liam visited a fan at his home  And much more!
WATCH ON YOUTUBE: https://youtu.be/kmZAPz-guLw 
Timestamps:
00:00 Intro 
01:43: Lincoln City Football Club
08:09: The club's Vision: Forward-thinking and Sustainable
14:14: Balancing Recruitment and Squad Development
20:33: Fan Engagement
36:22: Evolving as a Leader 
38:19: Blending Academic Knowledge with Practical Experiences
44:57: Outro
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Liam's Channels:
https://www.linkedin.com/in/liamjscully/ 
https://twitter.com/liamjscully 
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Lincoln City FC's Channels:
https://www.weareimps.com/
https://www.linkedin.com/company/lincolncityfc/
https://www.instagram.com/lincolncity_fc/
https://twitter.com/LincolnCity_FC 
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www.sportsmanagementpodcast.com

Welcome to episode 145 of Sports Management Podcast.
Today’s guest is Houman Ashrafzadeh – the founder of Padium a “London’s premium padel club, in the heart of Canary Wharf”. Houman is a serial entrepreneur who in addition to Padium also has founded Urban Greens Salad bar, Coffydoor and 360 Capital. His latest venture, Padium, is backed by Spotify co-founder Martin Lorentzon, who is a big padel enthusiast as well.
In this episode we spoke about:
The padel landscape in the UK Learnings from “The Swedish Model” Challenges from starting a restaurant just before covid Why he chose Canary Wharf as the location for Padium What Houman has learned from Spotify co-founder Martin Lorentzon And much more!
Timestamps:
00:00 Intro
00:21: Padium in Canary Wharf
06:35: Learnings from "The Swedish Model"
13:49: Backed by Spotify Co-Founder Martin Lorentzon
15:28: Future Plans for Padium
25:05: Padium Brand 
26:09: Advice for Aspiring Entrepreneurs 
31:07: Outro
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Houman's Channels:
https://www.linkedin.com/in/houmanashrafzadeh/ 
https://www.instagram.com/houman.ash/?hl=en 
Padium's Channels:

https://www.padium.com/ 
https://www.linkedin.com/company/padium/ 
https://www.facebook.com/padiumuk 
https://www.instagram.com/padiumuk/?hl=en 
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Welcome to episode 144 of Sports Management Podcast.
Åsa Edlund Jönsson is the Secretary General of the Swedish Olympic Committee. She has a long background from journalism and media. She worked for Swedish Television SVT for over 2 decades, and the last 6 years as Head of Sports.
Åsa is a true trailblazer. She was the first female head of sport at SVT and also the first woman to commentate men’s ice hockey live on Swedish TV.
In this episode, we spoke about:
Reaching a gender equal sport coverage Losing the bid for the 2030 Winter Olympics The Swedish Olympic Committee’s stance on Individual Neutral Athletes from Russia and Belarus Sustainability and mega events And much more!
WATCH ON YOUTUBE: https://youtu.be/vu5BG-yRoJw 
Timestamps:
00:00 Intro 
01:18 Swedish Olympic Committee
04:35 Bidding for Winter Olympics 2030
10:23 Sustainability & Mega Events 
11:45 Paris 2024 Olympics
13:35 Individual Neutral Athletes
17:45 Åsa's background
19:20 First Female Hockey Commentator
26:05 Head of Sport at SVT
38:39 Promoting Gender Equality in Sports Coverage
44:50 Outro

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Åsa's Channels:
https://www.linkedin.com/in/%C3%A5sa-edlund-j%C3%B6nsson-1301aa52/ https://www.instagram.com/sweasa1912/
https://twitter.com/SWEAsa1912
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Welcome to episode 143 of Sports Management Podcast.
Marcus Walfridson is the Founder of Sarasota Paradise, a USL division 2 soccer club in the United States. He is also a former coach, entrepreneur and an author.
Marcus wanted to live the American dream and decided to start a soccer club. Little did he know the challenges that would face him…
Get ready to learn:
How he managed to start a club during covid Why he got fired as a coach from Linköping How he managed to go 10 days without speaking, reading or writing Why branding is so important to Sarasota Paradise And much more!
WATCH ON YOUTUBE: https://youtu.be/Vnrd-cvYyWE 
Timestamps:
00:00 Intro 
01:35 Sarasota Paradise 
10:00 Finding a Stadium
11:11 US Soccer Landscape 
12:55 The Sarasota Brand
18:25 Revenue Streams 
25:04 Being a Soccer Coach 
31:46 His Book: "Lessons From the Beautiful Game"
33:21 Being Smart Without a Degree
37:44 10 Days Without Talking
42:18 Bumps On the Road
46:06 Marcus' Best Advice 
48:03 Outro
 
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Walfridson's Channels:
https://www.linkedin.com/in/marcuswalfrid/ 
https://www.instagram.com/marcuswalfrid/ 
https://twitter.com/marcuswalfrid 
https://connect.marcuswalfridson.com/profile 

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Sarasota Paradise's Channels:
https://www.sarasotaparadise.us/
https://www.sarasotaparadise.store/
https://twitter.com/srq_paradise
https://www.instagram.com/sarasotaparadise/

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www.sportsmanagementpodcast.com

Welcome to episode 141 of Sports Management Podcast.
Kyle Sheldon is the founder and CEO of Name & Number - a soccer-specific marketing and creative agency built to connect teams and brands to American soccer fans and culture. He is also the co-founder of Pathway – where they help ambitious professionals break into and build a career in soccer. 
Kyle is an award-winning marketer with nearly 20 years of experience in pro sports and he has worked almost exclusively in soccer except for 2 years in NASCAR.
In this episode we spoke about:
What learnings he brought from NASCAR to soccer The story behind the Name & Number logo The rise of soccer in the US The importance of FIFA World Cup 2026 What are some hirable qualities And much more!
 
WATCH ON YOUTUBE: https://youtu.be/DIZEXD6D2Co 
Timestamps:
00:00 Intro 
01:36 Name & Number 
03:52 Soccer in the US
08:10 FIFA World Cup 2026
10:45 Kyle's Soccer Origin 
12:58 Founding Pathway
16:20 Hirable Qualities 
18:23 Managing Two Companies 
21:00 Importance of Business Relationships 
23:00 Working for NASCAR
30:00 Leadership 
32:40 The Kuykenstrong Foundation
34:25 The Name & Number Logo 
36:10 Marketing is Storytelling 
37:40 Kyle's Favorite Soccer Team
39:07 Bumps On the Road 
42:44 Outro
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Kyle's Channels:
https://www.nameandnumber.com/ 
https://www.instagram.com/kyleandnumber/ 
https://twitter.com/kylesheldon 
https://www.linkedin.com/in/kylesheldon/ 

_____________________________________________________________
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Sign up for the newsletter!
www.sportsmanagementpodcast.com