Straight Talk with Sally Sally Sparks-Cousins

In this episode, host Sally emphasizes the power of asking for referrals. With a customer lifecycle automation system, this process becomes effortless. Don’t just rely on satisfied clients; actively seek referrals from both current clients and followers. Learn how to leverage word-of-mouth marketing to grow your coaching business.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin  

In the latest episode, Sally discusses her decision to stop being the sole salesperson for her business. Despite her long history and love for selling, she's realized that she has become a bottleneck. To scale effectively, she has outsourced the sales function to a specialized agency. Sally shares her journey from running a solo business to building a sustainable company with a dedicated team. She highlights the importance of believing in the process, delegating tasks, and focusing on scalable methods. Sally also announces the transformation of her Sparkle Class Academy into the Freedom Funnel Academy, aiming to create a lasting legacy and more efficient business model. This transition will allow her to focus on her new startup while ensuring her established business continues to thrive without her direct involvement.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin  

In this episode of Straight Talk with Sally, the focus is on using deadlines to boost sales conversations. Sally highlights setting clear deadlines to maintain momentum, creating urgency by limiting consultation slots, and emphasizing program scarcity to prompt quicker decisions. She advises using deadlines strategically throughout sales interactions to guide prospects toward timely decisions. Implementing these tips can streamline your sales process and help close more deals, as a bit of urgency can significantly influence prospects.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin  

In this episode, Sally stresses the significance of utilizing a CRM (Customer Relationship Management) system for efficient follow-ups, automated reminders, and appointment management. She refers to the CRM as the "beating heart" of her business, acting as a virtual staff member, especially beneficial for solo entrepreneurs. Sally encourages listeners to invest in a quality CRM, emphasizing its affordability at less than $4 a day. Drawing from her own experience, she underscores the importance of choosing the right CRM, likening it to selecting a specialist over a generalist. Don't miss this episode for more insights on optimizing your business with a reliable CRM.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin  

In this week's episode, Sally delves into the Fillet Phase of the Freedom Funnel Formula, focusing on Messaging and Marketing as crucial components for scaling coaching businesses. She emphasizes the power of testimonials in overcoming objections like time, money, and spousal agreement, guiding listeners on crafting compelling stories that resonate with potential clients. Sally introduces the Hero's Journey framework, illustrating how it can elevate testimonials by portraying clients' journeys from struggle to triumph. By framing testimonials within this narrative structure, Sally highlights their potential as catalysts for change, driving engagement and inspiring prospective clients to envision their own success within the coaching program
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

In this quick tip episode, Sally emphasizes the importance of persistence and respect in follow-up strategies. She suggests asking recipients about their preferred communication methods, whether it's Zoom, email, or direct messages, and how often they'd like to hear from you. Sally underscores the value of consistent email outreach, advising a minimum of once a week to maintain engagement and seize potential opportunities. She debunks the myth that everyone dislikes emails, reminding listeners that those who provide their email addresses are likely interested in staying informed. By persistently showing up and maintaining communication, Sally assures, you increase the chances of staying top-of-mind and avoiding being overlooked by potential leads.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World: 
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin