7 avsnitt

Come join Janina Bak and Mick Griffin as they discuss the alpaca in the room. The business and marketing podcast with a strong dose of humor. In each episode Mick and Janina talk about what everyone is thinking, but nobody is saying. Like elderly alpacas, Janina and Mick have lost all ability to control what what they say, so join them as they talk before they think on the alpaca in the room, before they get cancelled.

The Alpaca in the room Janina Bak and Mick Griffin

    • Näringsliv

Come join Janina Bak and Mick Griffin as they discuss the alpaca in the room. The business and marketing podcast with a strong dose of humor. In each episode Mick and Janina talk about what everyone is thinking, but nobody is saying. Like elderly alpacas, Janina and Mick have lost all ability to control what what they say, so join them as they talk before they think on the alpaca in the room, before they get cancelled.

    Ep 7 - Professional Development vs Personal Health!

    Ep 7 - Professional Development vs Personal Health!

    Does personal health take a back seat when your career accelerates upward?

    How many times have you pushed 'through' an illness, just because you felt one more thing needed to be done?

    In an episode that could be sponsored by Red Bull and Seven Days, Mick and Janina share their personal stories with developing their careers, and struggling to balance their personal health.

    They talk about leaders and do you have a responsibility to be healthy to set a good example for your team members.

    They also debate if businesses have a responsibility to help their employees be healthier?

    Come join Mick and Janina on this rollercoaster episode, and please let us know your journey with career and health!

    • 1 tim. 30 min
    Ep 6 - Casual vs formal relationships in business.

    Ep 6 - Casual vs formal relationships in business.

    As AI summarized today’s episode: “today’s gonna be a little bit wild”.

    Janina and Mick talk about all the awkwardness in business relationships. When greeting your business partner should you go for a hand shake, high five or a hug? Is it OK to be late to the meetings and how to handle it, if it happens? We also talk about judging one’s professionalism based on his or her clothing – both in face to face meetings and… on Linkedin profile picks. These are just few topics we cover in this episode, not to mention the most important one, that is: Mick reveals his childhood trauma and it’s so good that you really need to hear about it.

    • 1 tim. 25 min
    Ep 5 - Who would you be if you were not a marketer?

    Ep 5 - Who would you be if you were not a marketer?

    Who would you be if you were not a marketer?

    In Episode 5 this is the question Mick and Janina discuss. While their answers are both funny and unexpected (super unexpected), it also opens the door as to why they discuss it and why it's such a common question therapists ask.

    Working in marketing has changed. What was the fun, creative job of the past, has now developed into a more demanding role, full of expectations with a summit that cannot be reached. Conversions can always be improved.

    All this plus a bunch of randomness in Episode 5! Come join in the fun and let us know what your perfect job would be if you could be anything you want.

    • 1 tim. 23 min
    Ep 4 - Why and how to build a personal brand?

    Ep 4 - Why and how to build a personal brand?

    In this episode Janina and Mick talk about building a personal brand (that’s not strange) and about going to the gym (that’s soooo strange). As the gym stuff can’t really be explained and is a mystery to both of us, let’s address some alpacas in the room in terms of branding: does everyone need a personal brand nowadays? Is it possible to build it offline or do you need an online presence for that? How to decide whether you have something interesting to say and post about (spoiler alert: everyone has!!!)? And most importantly - what's the biggest mistake that you should avoid when building your brand?



    We also give a shout out to Paweł Tkaczyk (or as AI calls him: Paweł Kaczek), as a man that knows everything about branding. And we reveal what was the craziest gift ever that Janina got from a brand as an influencer. Just to say it was a gift that would be highly appreciated by… alpacas and horses.

    • 1 tim. 29 min
    Ep 3 - Event Season! How to get the most from conferences?

    Ep 3 - Event Season! How to get the most from conferences?

    In episode #3 Mick and Janina are talking about events!



    How to choose which you want to go to, and just how to plan, if you are an attendee, sponsor, or keynote speaker. 

    Can events have an ROI? Should events deliver leads or learning, or is attending events now an employee benefit with zero expectations?

    How much does the agenda matter? Should you prioritise the speaker or the presentation topics? How to get started as a public speaker? 

    So many questions I know! All these questions and more are covered in this episode! 

    Added bonus content includes 

    🚀 What do Mick and Janina take with them when they attends events!

    🚀 Just how much should you drink at the after parties?

    🚀 Let's replace panels with battles.

    If you like what you hear, please let Mick and Janina know in the comments, and hit subscribe!

    • 1 tim. 22 min
    Ep 2 - What is wrong with you, marketing?!

    Ep 2 - What is wrong with you, marketing?!

    In today's episode Mick and Janina talk about her recent trip to New York and why she didn't like it.

    Then they move right on to why is marketing broken and how to fix it. Can we make marketing fun again? Why is it OK that sometimes your campaign fails? How to boost innovation in your marketing team?

    This episode will bring you some answers and hopefully help relight the joy and excitement in your marketing activities. We also continue with the investigation of the anti-dog sentiment of a certain Polish celebrity.

    • 1 tim. 12 min

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