Higher Ed Pulse Mallory Willsea and Seth Odell
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Higher Ed Pulse is your weekly spotlight on the latest in higher education marketing and enrollment.
From headline news to social posts, insider insights to industry observations, join industry veterans Mallory Willsea and Seth Odell as they share their top stories from across the world of higher education.
Each bite-sized, 15-minute episode is packed with personality and designed to bring what’s top of mind to the top of your feed. Perfect for the busy professional, our episodes blend sharp analysis with lively commentary, transforming complex topics into engaging, digestible insights. Get ready to be both informed and entertained, as Higher Ed Pulse offers a perspective that keeps you not just in the loop but always a step ahead in the ever-evolving world of higher education.
Higher Ed Pulse is co-hosted by Mallory Willsea and Seth Odell and is a proud member of the Enrollify Podcast Network.
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Why Every EDU Pro Should Build Their Personal Brand
Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.
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Pulse Check: Navigating International Recruitment — Part 2
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Cutting Degrees to Grow Enrollment
In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining enrollments. They explore the recent example of St. Cloud State University, which is planning to cut 46 degree programs and reduce faculty by 13%. Seth offers a contrarian view, suggesting that strategic program cuts can actually drive growth by reallocating resources to high-demand areas. They discuss the importance of aligning educational offerings with market and employer demands, and emphasize the crucial role marketers can play in these decisions.
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Pulse Check: Navigating International Recruitment — Part 1
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Pulse Check: Learning from Leaders — Part 5
In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strategies to help build collaboration with their own teams. Additionally, listeners will learn where are smart places to begin collaboration and how to approach that with intentionality. Finally, leaders will learn strategies for managing critics and how to make structural changes to support collaboration.
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The Mad Dash for Deposits: Marketing & Making Your Fall
Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.