The Higher Ed Marketer Caylor Solutions

Being assertive about getting involved as a senior marketing leader is essential to the prosperity of your institution's strategic plan. 

It takes a courageous leader to have tough conversations about institutional futures. But with the enrollment cliff on the horizon, it’s crucial now more than ever to develop and implement a strategic plan. 

We’re joined by Rob Zinkan, the Vice President for Marketing Leadership at RHB to discuss all things strategic planning, courageous leadership, and even Indiana basketball.If they don’t give you a seat at the table, bring a folding chair.

Join us as we discuss: 
[4:24] Strategic plans in the competitive higher ed landscape
[9:26] Having a seat at the table for marketing leadership
[17:24] The distinction between planning and strategy
[29:30] Remaining agile among looming higher ed changes

Check out these resources we mentioned during the podcast:
The Book of Beautiful Questions by Warren Berger
rzinkan@RHB.com
RHB Strategic Planning Research
Inside Higher Ed: Call to Action Blog

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Is community outreach in higher ed really as simple as wearing your name tag?
Taking a look at community needs through data can present partnerships you may have never anticipated. From Missouri Baptist University, Bryce Chapman and Brittany Sansagraw share their institution’s innovative strategies toward hospitality and partnership.
In this week's episode of the Higher Ed Marketer podcast, we’re breaking down the hospitality playbook.
Join us as we discuss:

[4:59] The hospitality playbook at Missouri Baptist
[19:14] Leveraging partnerships to meet broader goals
[22:29] Why subscription models are critical to success
Check out these resources we mentioned during the podcast:

MBU Hospitality Playbook
bryce.chapman@mobap.edu
brittany.sansagraw@mobap.edu
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Now more than ever, students and families are shifting their focus toward the return on investment in higher education.
With prospective students shifting their focus, higher ed needs to be flexible to keep up with changing times.
Respecting students’ time and crafting strategies to meet different life experiences takes time, but it can be done.
Getting our student-centered conversation started is Anne Khademian, the Executive Director at The Universities at Shady Grove. Anne shares why higher ed needs to tailor educational opportunities to a student- centered approach and meet students where they are.
Join us as we discuss:

[7:26] Marketing different student experiences
[21:58] The need for higher ed flexibility
[33:00] Getting comfortable with uncertainty
Check out these resources we mentioned during the podcast:

Storythinking: The New Science of Narrative Intelligence (No Limits) by Angus Fletcher
The College Tour on Amazon Prime
The Universities at Shady Grove
akhademi@umd.edu
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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Prospective students come from all sorts of backgrounds, communities, needs, and wants. 

A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why.

Shaping your content to satisfy the needs of your unique audience is key to leveraging content across generations.

Laura Alloway, Sr. Director of Marketing and Communications at Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES), joins us for a conversation on knowing your audience and why you should keep your house clean.
Join us as we discuss: 
[5:50] Considering your audiences why
[11:26] Engagement for generational audiences
[17:53] Why targeted messaging starts with your website
[23:40] How OSU is deploying AI tools

Check out these resources we mentioned during the podcast:
Laura Alloway on LinkedIn

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.


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Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations.
Kathleen Stockham, Chief Marketing Officer at South College, may have only been involved in the higher ed space since 2022. But she’s leveraging her experience with companies like Verizon to supercharge their school’s digital campaigns.In this episode, we explore how your school’s marketing team can incorporate e-commerce solutions that go beyond brand awareness.
Join us as we discuss:
[5:13] The need to understand touchpoints in the student life cycle
[12:34] Guerilla marketing tactics that actually move the needle
[21:43] Competency-based education that makes students’ lives easier
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop.
But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed waters.
We’re joined by Bridget Kurkowski, the VP of Enrollment Services at Encoura, who emphasizes how even just one LinkedIn message can go a long way in professional development.
Join us as we discuss:
[8:08] How to curb admissions turnover
[20:27] Why you shouldn’t beat around the investment bush
[33:18] Mentorship for engagement and growth
Check out these resources we mentioned during the podcast:
Chasing Mission Fit by Bart Caylor
bridgetk@encoura.org
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.