The Industry Leaders Podcast more2

On the podcast with us this week is Giles Mountford, Drinks Marketing Manager at Hall & Woodhouse!

Hall & Woodhouse is an independent regional brewer with a beautiful collection of pubs. In this episode, Giles talks about launching their first new product in over 240 years, modernising a heritage brand, and how they work to find that special little spark that makes people buy their drinks over competitors.

This is a really great episode on product launches, knowing what your customer really wants (not what you think they want) and standing by your customer insights.

We hope you enjoy this episode!

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⁠⁠Join our Customers Economics Masterclass⁠⁠ (free for leaders of retail & DTC brands)

We were delighted to have Duncan Rutherford, Head of Ecommerce at EE come onto our Industry Leaders podcast!

EE is one of the largest mobile network providers and they are on a mission to be the most personal and customer-focused brand in the UK and in this episode, Duncan shares how they are doing it.

Duncan shares the behind-the-scenes of rebranding BT Shop to EE, how they are innovating retail customer experiences, and how they're winning the household.

Plus, we discuss the future of ecommerce and Duncan's college project which helped new hip hop artists break into the industry, such as Kendrick Lamar!

We hope you enjoy this episode.

Connect with more2:

⁠Follow us on LinkedIn⁠

⁠Visit our website ⁠

⁠Join our Customers Economics Masterclass⁠ (free for leaders of retail & DTC brands)

We're so excited to have Lucy Greenwood, Co-Founder of Lucy & Yak join us on our podcast this week!

Lucy spoke about how Lucy & Yak started on a beach in New Zealand to fund their travels and how it's now grown to 7 stores across the UK (with plans to open more) and a cult fanbase with the likes of Greta Gerwig and Ed Sheeran fans of the brand.

We hope you enjoy this episode!

Connect with more2:

Follow us on LinkedIn

Visit our website

Join our Customers Economics Masterclass (free for leaders of retail & DTC brands)

We are delighted to have Neil Campbell, Chief Growth Officer at Smol on our podcast this week!

Neil takes us behind the scenes of Smol who are on a mission to clean up the planet with plastic-free cleaning alternatives.

We find out how they're disrupting the industry from creating innovative products that work to how they stand out against household names, plus lots more.

We hope you enjoy this episode!


Follow more2 on LinkedIn: ⁠https://www.linkedin.com/company/more2/

Welcome back to The Industry Leaders podcast! We're so excited to kick 2024 off with this interview with Chris Goward, President & Strategic Advisor at Conversion,
the world's leading experimentation agency.

In this conversation, Chris shares why brands need to do more experimentation, common mistakes brands make on their websites (including iconic global brands), how to get more conversions on your website, and their frameworks they use to help clients see huge results.

Websites are incredibly powerful, and this is a great listen for people who want to learn more about what works.

We hope you enjoy listening!

Follow more2 on LinkedIn: https://www.linkedin.com/company/more2/

For our latest episode, we spoke to Founder of Kettlewell Colours, Melissa Nicholson!

In this episode, we discover the power of colour as Melissa shares how Kettlewell helps women feel good by finding the colours that suit them best. They have clothes in over 300 colours available, all year round.

Melissa shares the journey from starting the business to today, opening up their Colour Studio store, and the lessons and successes they've enjoyed along the way.

We hope you enjoy this episode!

Follow more2 on LinkedIn:
https://www.linkedin.com/company/more2/