The Scalable Freedom Show Ellie Swift

I’m so excited to be joined today by Jen Dalton, a dance business coach and mentor, who has recently achieved $90K in sales in the first quarter of the year. With more than 30 years of experience in dance, during which she has founded, acquired, and sold multiple studios, Jen has developed a wealth of knowledge and a strong passion for her industry. She’s going to share how she built her mastermind, and why she made the shift in the first place. Starting a Mastermind Jen has been very successful running dance studios so the decision to leave and start a mastermind business was not made lightly. As Jen says, it was just a natural evolution. When she began her career she was fueled by a desire to nurture and guide the children she taught. As she transitioned to management, she found a passion for helping other teachers achieve their goals.Eventually, she found other dance studio managers would approach her for advice or support and realised she wanted to serve them. So she made the shift and now works to help dance studio owners simplify and scale their businesses through her signature framework, the studio scaled method.Building a Profitable MastermindJen chose to launch her new business with the mastermind as her primary offer. It can be a difficult move to make but she’s been super successful with $70,000 in revenue in her first year and $90,000 in revenue from Q1.She shares the things that helped her most on this journey, including her experience working with me in the Mastermind Model Program. She credits the program’s clarity, simplicity, and actionable steps for empowering her to create, market, and deliver her mastermind successfully.Selling with Authenticity:We discuss Jen's approach to sales, which prioritises authentic and genuine connection. She views the sales process as an opportunity to listen, understand her clients' needs deeply, and build relationships based on trust. This lets her identify potential clients that are a good match early on so she can focus on nurturing those relationships. This strategy is how Jen achieved an 80-90% conversion rate on sales calls and built a loyal community.Jen’s story is a testament to the power of passion, dedication, and strategic growth. I hope it will inspire you to pursue your entrepreneurial dreams with courage and determination. If it does make sure you remember Jen’s simple advice: Just get started, and enjoy the process. Connect with Jen DaltonWebsite: jendalton.com.au (http://jendalton.com.au)Instagram: @_JenDalton_ (https://www.instagram.com/_jendalton_/)

We’re back with an amazing guest episode today! My aim for these episodes is to bring people on the show who can provide insights that support you to build out your masterminds and group p...

In this episode, we sit down with Katy Almstrom, a seasoned entrepreneur and the founder of MoneyWise, to delve into the world of mastermind models. With years of experience in coaching and entrepreneurship, Katy brings a wealth of knowledge and expertise to the discussion.Katy and I have been working together for about 12 months now. In that time, she’s transitioned her business to a mastermind model and that’s what we’ll be discussing today. She provides insights into her sales process secrets, the key elements of delivering a kick-ass mastermind, and how the mastermind model has transformed her business.Transitioning to the Mastermind ModelBefore embracing the mastermind model, Katy’s business operated in a one-on-one coaching model. She enjoyed this work greatly but eventually realised the group setting of a mastermind would be better aligned with her mission of normalising conversations around money with women.The mastermind model can offer far greater scalability and ease than individual coaching can, but it does come with some different things to consider. For one, the longer sales process gives you more time to nurture leads and build strong client relationships. We share our sales process secrets so that you can take full advantage of the mastermind model.Delivering a Kick-Ass MastermindMoving on to the delivery of masterminds, Katy shares insights into refining the process for optimal client experience. Initially, she believed she needed things to be drastically different but wasn’t able to enjoy working that way. Eventually, she found the perfect fit by embracing a more personalised approach, emphasising clear communication, one-on-one onboarding, and goal setting with clients.Leveraging the Mastermind ModelThen we talk about how Katy uses the mastermind model to create exceptional offers and experiences. She stresses the importance of intentional offer creation and obsession with details for client success. Learning from experts and using all the resources available to her has ensured Katy gets maximum results from the mastermind model.Katy has so much experience and wisdom to share in this episode! I know it’ll leave you feeling confident and informed about the mastermind model. So, sit back and enjoy!Connect with KatyInstagram @katy_almstrom (http://www.instagram.com/katy_almstrom)Facebook: www.facebook.com/groups/networthwoman (http://www.facebook.com/groups/networthwoman)Messy to Magnetic Podcast:

“Is a mastermind right for my business?” Today’s episode is inspired by the fact that this is a question I get asked a lot by my clients. They’re often unsure as to whether this model will...

As coaches, creatives and consultants, it’s no secret that we are experiencing more market saturation than ever before. With a huge fluctuation in the online space over the last few years,...

A key point of focus in business is your customer lifetime value and considering how you can continue to work with your existing clients over a longer period. As online business owners, we spend a lot of time and money on marketing and sales processes to generate new leads, but a smart business strategy is making your courses and programs so incredible that your existing clients want to keep working with you. We have recently celebrated a very successful launch of the Swiftmind Scaled Mastermind, not only selling out the mastermind but also generating a 93% retention rate. There are a number of things that I believe contributed to this so today I’m sharing the exact steps I took to retain so many existing clients in my latest mastermind launch. Being Unattached to the OutcomeI believe one of the reasons why I attract people into my programs is because I’m not attached to the outcome. One of my core beliefs is that I'm always working with the clients who are most aligned with my highest good, therefore whoever is not aligned will not continue with me, which is more than okay. This level of trust and unattached energy is magnetising to my ideal clients.Strategic Sales Process and Clear Communication For this specific launch, I re-invited my clients midway through the program and clearly outlined the offerings for the next round, making the transition seamless for people who were interested. The timing of this was around the same time that I had announced my pregnancy, so it was really important that I was clear on how clients would be supported in the next round. Creating an Ongoing ConversationMost clients got back to me quickly about whether they would be continuing on or not, but for those who hadn’t, I made sure I continued the conversation in the months following. I sent personal voice messages making sure I was clear on the fact that I would love to continue working with them, and also leaving it with them to make the right decision for their situation. Iterating to Provide Ongoing SupportAnother important aspect of customer lifetime value is making sure that you continue to add value to your clients as their businesses grow. For this reason, my mastermind is always evolving to stay relevant. It’s also vital that we deliver on our promises, making sure that the experience of the mastermind meets, and even exceeds my clients’ expectations. There is No Substitute for ValueWhile I’m a big believer in sales and marketing strategies, the biggest factor that leads to high retention rates is having a standout program with incredible value. The reason why my clients want to keep working with me is because this mastermind provides them with incredible support every single day. There really is no substitute for a high quality program. High retention rates in masterminds aren’t very common in this industry. But when you have an exceptional program and focus on building trust,