How I Do Content Tahryn Bolt

At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024.

So what is authentic marketing, and how the heck can you bring more authenticity to your marketing?

Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer.

Now, if you don’t know Tracey – strap yourself in because it’s about to get lit.

Tracey is a business activator and mentor for legendary women who are hell-bent on serving and creating a ridiculously abundant creative business and life on their own terms.

She’s known for her fire one-liners, spiritual straight-talk, and funny as fuck business analogies (just go and check out her Reels).

She’s the person so many business owners gravitate towards when they can’t see or feel their magic anymore…and, in true Tracey fashion, she lights a fire under their butt and gets them moving to activate their authentic power.

Whenever I need a spark of creative inspo, I always turn to Tracey. And I know a lot of wizards in my community are feeling a little creatively burnt out right now – so of course I knew Tracey was the wizard for this job!

In today’s episode of the How I Do Content Podcast, Tracey and I riff on all things authenticity and why your authentic truth will ALWAYS be trending.

So let’s dive in.

Things You’ll Learn in this Episode of How I Do Content
Tracey’s secret to longevity in business and how she’s navigated 10 years in the coaching industry How Tracey stays true to her authentic magic without getting sucked into chasing trends or doing what everyone else is doingTracey’s favourite authentic marketing tips to help you own your unique blend of magic and share it with your community 
Connect with Tracey Spencer
Follow Tracey on Instagram @tracey__spencerJoin the Too Lit To Quit Club at https://www.traceyspencer.com.au/to-lit-to-quit-club Get your hands on Tracey’s book, ‘Rock Your Light’ http://traceyspencer.com.au/rockyourlight/ Find out more at https://www.traceyspencer.com.au/ 

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine.

But why?

How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to?

And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there?

But I see so many business owners get so caught up in achieving the $10k month that they often lose sight of why they started their business or what’s really important to them.

So, today’s guest on the How I Do Content Podcast wants to support business owners (especially mums in business) to redefine success beyond the $10k months – I’m excited to speak to the magical Lauren Hogan.

Lauren is a small business OBM, and mum to two boys plus a beautiful doggo, who lives in Perth with her partner.

She works with small business owners to reduce overwhelm in their business as their right-hand wizard (aka their VA / OBM), supporting them through her 1:1 done-for-you service, biz brain dump calls, and her Behind the Biz Membership.

Having run both a product-based and service-based business herself, and doing it while raising her kids, she knows success isn't just about hitting a specific revenue target, and wants to show other mums in business that they can find fulfilment and joy regardless of the numbers.

In a world where everyone is talking about their $10k, $20k, $30k, $50k and $100k months – this is such a needed conversation.

Let’s dive in!

Things You’ll Learn in this Episode of How I Do Content
Why Lauren believes that success shouldn't be solely defined by hitting a specific revenue targetLauren’s advice for navigating the external pressures and "Instagram expectations” regarding success, and how to redefine success on your own termsHow Lauren maintains a healthy work-life balance while growing her business
Connect with Lauren Hogan
Follow Lauren on Instagram @hey.laurenJoin the Behind the Biz Membership at https://www.heylauren.com.au/behindthebizFind out more at www.heylauren.com.au

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing.

As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark.

Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls.

If your creative spark has gone MIA and you’re simply going through the motions – today’s episode of the How I Do Content Podcast is for you!

I’m about to share how you can reignite your creative spark so you can feel motivated to create marketing magic again! The purpose of this episode is to give you a little hit of inspo to shake shit up and get moving – something easy, simple and fun.

So let’s get your creativity flowing again!

Want more?
Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialboltDownload my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/Find out more at https://www.thesocialbolt.com.au/

Over the past 5 years, I’ve consistently shared content across multiple marketing channels.

768 Instagram posts
Over 1,000 Instagram Stories
Over 1,000 email broadcasts
145 podcast episodes

And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content.

Content is my most powerful spell and I ain’t afraid to wield my wand.

And over the years, people have always been amazed by both my consistency and my creativity when it comes to my content.

So, in today’s episode of the How I Do Content Podcast, I want to share my secrets to keeping my marketing consistent – even when I don’t feel like it. Because yes, that happens – even to content wizards like me!

Want more?
Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/Find out more at https://www.thesocialbolt.com.au

I see you, wizard…

You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS.

I also know you don’t have time to waste!

Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch.

Over the past 5 years, I’ve read, reviewed and written a whole lotta content…

And, in my business, I’ve used my content spells to generate sales from every single offer I’ve launched.

So I’ve mastered the dark arts of client-converting content.

And in today’s episode of the How I Do Content Podcast I want to share 3 reasons why your content isn’t converting into clients.

I want you to listen to this episode and then go and give your content a little bit of an audit so you too can master the dark arts of client-converting content!

Let’s go!

Want more?
Sign up for Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Find out more at https://www.thesocialbolt.com.au 

I don’t know about you, Wizard…

But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it.

Heck, these days you’re lucky if your content is shown to 1% of your followers.

It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients.

In the wise words of Hermione Granger – “There must be another way!”

And there is.

So, in today’s episode of the How I Do Content Podcast, I’m going to share how I turn 1 podcast episode into 5+ pieces of content every single week.

I should also add, I do this in less time than it takes you to create a week of social media content AND it definitely has a longer lifespan than your content too.

So let’s dive in.

Want more?
Sign up for Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Find out more at https://www.thesocialbolt.com.au