Why Woo Words Won't Sell Your Woo Work The Wellness Creator Podcast

Today's episode is about copywriting and the importance of the words that you use in your marketingas a way of conveying the value that you sell and share with your audience. We are thrilled tohost Hey Marvelous Co-Founder, Sandy Connery, who shares her views on thecurrent state of copywriting in the wellness industry. We learn about the importance of writingcompelling copy, choosing interesting words, and the power of captivating copywriting. Then, weexplore the common mistakes that people make when writing copy, how to paint the perfectpicture with your words, how to write copy that sells, and how to be proactive without beingcontroversial. This week’s call to action is for entrepreneurs (and especially women) to beunafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what youcan do when you’re feeling stuck in your copywriting and where to start, with some crucialresources to help you along the way.
Key Points From This Episode:
• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.• Understanding the power of compelling copywriting.• Common mistakes that people make when writing copy; the dangers of ambiguity.• How to paint the perfect picture.• Learning about what sells and what doesn’t.• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.• How to be provocative without being controversial.• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.
Links:MyMind — mymind.com/The Luminaries — soulfulmba.heymarvelous.com/product/58025/aboutAnd She Co. — andshe.co/Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcastHey Marvelous — heymarvelous.com/Hey Marvelous on Instagram — instagram.com/heymarvelous/Hey Marvelous on X — twitter.com/hey_marvelous