The Wellness Creator Podcast Marvelous

As we wrap up season one of The Wellness Creator podcast, we look atthe current wellness trends that you need to know to have success in your business.
Key Points From This Episode:• The role that YouTube could play in the growth and expansion of your business.• Exploring the value of having content on multiple platforms.• What we can learn from the harmonious relationship between podcasting and YouTube.• Why community matters in wellness, and debunking some community-related myths.• How to use AI strategically.• The power of experimentation.• Final thoughts on how to ensure success for you and your wellness business.
RESOURCES:‘YouTube Trends in 2024 with Meredith Marsh’ Descript (video editing tool)The Luminaries MembershipHey Marvelous

Today's episode is about copywriting and the importance of the words that you use in your marketingas a way of conveying the value that you sell and share with your audience. We are thrilled tohost Hey Marvelous Co-Founder, Sandy Connery, who shares her views on thecurrent state of copywriting in the wellness industry. We learn about the importance of writingcompelling copy, choosing interesting words, and the power of captivating copywriting. Then, weexplore the common mistakes that people make when writing copy, how to paint the perfectpicture with your words, how to write copy that sells, and how to be proactive without beingcontroversial. This week’s call to action is for entrepreneurs (and especially women) to beunafraid of and to rather embrace their individuality. To end, Sandy and Jeni explain what youcan do when you’re feeling stuck in your copywriting and where to start, with some crucialresources to help you along the way.
Key Points From This Episode:
• Why it’s vital to be able to write good copy, and why it matters to choose your words carefully.• Understanding the power of compelling copywriting.• Common mistakes that people make when writing copy; the dangers of ambiguity.• How to paint the perfect picture.• Learning about what sells and what doesn’t.• A call for (women) entrepreneurs to embrace being unique, interesting, and distinguishable.• How to be provocative without being controversial.• Low-hanging fruit: where to start if you’re feeling stuck, with some helpful resources.
Links:MyMind — mymind.com/The Luminaries — soulfulmba.heymarvelous.com/product/58025/aboutAnd She Co. — andshe.co/Sandy Connery on LinkedIn — linkedin.com/in/sandy-connery/Jennifer Barcelos on LinkedIn — linkedin.com/in/jenibarcelos/The Wellness Creator Podcast — heymarvelous.com/the-wellness-creator-podcastHey Marvelous — heymarvelous.com/Hey Marvelous on Instagram — instagram.com/heymarvelous/Hey Marvelous on X — twitter.com/hey_marvelous

As a wellness creator or entrepreneur, you know that balancing a thriving side hustle with full-time employment can be tricky. In this inspiring episode with Morgan Kitzmiller, you'll learn how to master this juggling act while staying true to your goals (and have fun along the way!) By day, Morgan helps creators earn a living online as an Account Manager at ConvertKit. Through her sustainable fitness coaching business, Root & Rise, she also helps women build strength and confidence and pursue her entrepreneurial dreams. Tuning in, you’ll hear how Morgan has grown her side hustle using the tools available to her at ConvertKit, what she does to keep her values and goals in mind while juggling a full-time job and a part-time passion project, her email marketing tips for wellness creators, and much more. If you're ready to turn your vision into reality without burning out, this episode is for you. With Morgan's thoughtful insights and actionable advice, you'll be able to excel at your day job, nurture your side hustle, and achieve balance and success in both worlds!
In this episode:
What Morgan's role is at Convert Kit and what her side hustle isWhat led her to start her wellness business after making a big move in her personal lifeHer BEST social media advice for creatorsTips for balancing your day job and passion project in alignment with your goals.The benefits of keeping your side hustle a side hustle.Email marketing tips for wellness creators: what works and what doesn’t.Creative opt-in incentives for your business and how to market them to your audience.How to grow your email list through partnerships and collaborations.Valuable tools and resources that can help you grow your business.Why it’s important to show up online as authentically as possible.How to use AI to augment your presence, not replace it.Links:Root & RiseRoot & Rise on Instagram —@_rootandriseMorgan Kitzmiller on LinkedIn — linkedin.com/in/morgan-kitzmillerMorgan Kitzmiller on Instagram —@morgankitzmillerConvertKitConvertKit’s Creator NetworkHey Marvelous

Kerry Hinds is the Founder and Owner of Fertile Body Yoga and the Host of the Fringe Fertility Podcast. During this episode, she shares her experience transitioning from yoga teacher to entrepreneur and starting a business with based on her own fertility journey. She talks about the challenge of making yourself visible in order to reach your ideal audience, the wonderful tool of podcasting to educate listeners and allow them to get to know you, and the incredible value of an email list. Touching on the energetics of infertility, we dive into the difficult task of pricing in the wellness industry, knowing the value of your intellectual property, and connecting with professionals who serve the same people you do. Tune in for an enriching conversation that covers all this and more! 

Key Points From This Episode:

How Kerry’s fertility journey influenced her interest in working with other women facing the same challenge.Her experience of teaching yoga online and becoming an entrepreneur. Learning to put herself in the public eye in order to grow a business.How podcasting has enabled Kerry to educate her audience.What she sees as her most valuable connections.The difficulty of pricing in the wellness industry.Understanding the value of your intellectual property.How Kerry has built relationships with doctors and how you can do the sameThe difference results between blogging and podcastingPredictions for the future of podcasting and a recommendation to start yours.Kerry’s intention to move into more coaching and her aspirations to write a book.RESOURCESKerry's websiteKerry on InstagramFringe Fertility Podcast

Affiliate programs are a valuable marketing strategy for businesses looking to grow their existing following and increase sales. By leveraging the reach and influence of affiliates, brands can tap into new audiences, drive traffic, and ultimately boost revenue. 
Today on the podcast, we are joined by Emmet Gibney, CEO at Rewardful, to unpack the world of affiliate marketing and uncover how it can supercharge your growth and expand your existing following. Rewardful is an all-in-one affiliate management software designed to empower SaaS companies to set up and manage affiliate and referral programs seamlessly. 
In our conversation, we start by learning about Emmet’s background, what Rewardful does, and the exciting collaboration it has formed with Hey Marvelous. We delve into the benefits of rewarding word of mouth through affiliate programs and how Rewardful makes it easy for both the customer and the business. 
Discover how the marketing landscape is evolving and ways of setting up and managing an affiliate program. Gain insights into how the perception of affiliate links has changed, “earnings per click” content, steps to help affiliates sell your business, the basic principles of an affiliate program, and much more! 
Key Points From This Episode:
Background about Emmet, his company Rewardful, and the services it provides.Hear details about the collaboration between his company and Hey Marvelous.How to know when your business is ready to set up an affiliate program.Leveraging an affiliate program to grow your existing following.The difference between an affiliate program and a customer referral program.He shares his perspective on how the marketing landscape has shifted.Resources needed to set up an affiliate program and how to make it appealing.Discover strategies to direct and funnel customers to affiliate links.Explore the benefits and limitations of affiliate marketing.Learn how to structure your commissions and the percentages.Common mistakes and pitfalls to avoid when setting up an affiliate program.Resources:
Emmet Gibney on LinkedIn
Emmet Gibney on X
Rewardful
Rewardful Affiliate Marketing Course

This just might be the most counterintuitive thing we've ever said. 
In this video, we're going to tell you why it's important to niche down- way down- how to choose your niche, and what will happen to your business when you do.
Key Points From This Episode:
What does it mean to niche downThe financial benefits of doing soThe flexibility that niching down offersThe power of adaptation and refinement as your business growsResources:
 Marvelous software plans
Marvelous link-in-bio tool (FREE)